Personalized Leather Phone, Credit Card & Passport

Business Overview:

SellerForce® presents a 7-year-old eCommerce Brand that provides customers with a sense of empowerment and everyday luxury through their suite of personalized leather goods.

They primarily focus on everyday products such as phone cases and wallets, while also featuring higher value products like passport holders to enrich their SKU roster. Their AOV sits at $65, and while they use both stock and DropShip models for their inventory, most of their sales are generated from their stock.

The company enjoys high order values and a strong, loyal recurring customer base, with 25% of their sales stemming from repeat customers.

They have encouraged customer loyalty through various website optimizations and investments, which improve user experience and incentivize customers to make multi-unit purchases. Their average customer orders 1.8 products at a time, creating high margins and easier revenue growth.

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Property Features and Assets:

The brand advertises their products through a combination of Meta ads, Google ads, SEO, email marketing, and influencer partnerships. They have 32,600 followers on Instagram, with a strong base of influencers regularly posting the product for free.

Their automatic email marketing campaign, meanwhile, targets their 30,000+ subscribers, has been optimized to generate 25-30% of their total sales. These marketing efforts attract around 30 to 40k visitors to their website per month and have led to a RoAS of 2.4x— well above industry standards.

Market Competition and Expansion:

There are many methods available a buyer could use to scale this promising deal.

• For instance, the company already has a newly created pipeline of influencers ready to deployed. They also have a cash-flowing, hands-off business model with new products ready to be rolled out, which will offer a quick growth opportunity post-purchase.
• Another move a buyer could make would be to drop ship any products from their 3PL as well. They already DropShip ship Mag safe cases and screen protectors in every make and model, so the brand could quickly boost profits by DropShipping additional cases, iPad covers, screen protectors, and other personalized items.
• This acquisition boasts a hands-off business model, a strong online presence, and a unique community of loyal customers, with the opportunity to roll out new products at the click of a button. The sale also comes with $25,000 in inventory, which will ensure long-term product capacity.
• Additionally, current ownership is willing to stay on board as long as needed, which will ensure a smooth transition process post-purchase.

If you’re interested in learning more, please contact SellerForce for more details from our brokers today.

Listing ID:SF412

Additional Details:

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