AI-Enabled Marketing Application Platform

Business Overview:

This company has created an AI-powered application that companies use to create marketing strategies, messaging, and content for their customer personas. With the power of AI + the client’s internal data, the application creates a way for marketing teams to create endless paths, content, and testing for an unlimited number of customer segments. This allows clients to not only market more effectively, but also continuously learn and test new marketing strategies. Traditionally, persona mapping has been a static, periodic exercise that is slow and fraught with inexact assumptions. These personas are limited in number due to the time investment and manual process required to conduct market research, focus groups, data analysis, and synthesis.This application empowers marketing leaders with AI-driven, hyper-personalized content and unleashes limitless on-brand messaging for every customer persona.

The goal is to continue to scale and secure more customer traction. Strategic buyers could include other technology companies that are adjacent such as CRM (customer relationship management) and marketing automation. Ideal partners will provide business development assistance and/or introductions to strategic buyers.

NDA required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

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Property Features and Assets:

Co-working office space (leased monthly) as well as remote teams.

Market Competition and Expansion:

Competition: There are many tools that help you create personas (Xtensio, HubSpot, McorpCX Persona, etc.) but few that are designed to help you build strategies and content for those personas once they are created. A notable exception is Aampe, who raised $18 million to develop their personalization tool. However, their focus is helping companies refine their apps by integrating AI-powered personalization.

Growth & Expansion: Moving quickly is critical as AI-related software applications are being rapidly developed.The investment will be used to establish a beachhead with clients and continue to develop and refine and further test the application.

Reason for Selling:

Additional Details:

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