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The company sells residential hardwood doors, custom wood and glass doors, as well as some interior and barn doors at wholesale prices. The sales are conducted primarily through the company’s website where customers can browse their online catalogs. Buyers, typically general contractors, can place their order through the website with the exact measurements needed. Orders are then quoted and confirmed with full payment made before the order is placed. Long standing relationships with suppliers allow the company to deliver products much faster than other providers.The business was established in 2002 by the wife of a construction company owner. She saw that general contractors needed an easy and timely solution for front doors. She formed relationships with several suppliers, created a website and started delivering the solution. In 2008, during the housing peak the company generated around $1mm in sales running a 30-40% margin with the founder as the only employee. More recently, the company typically generated between $60,000 and $100,000 in cash flow to the owner. Unfortunately, the founder passed away in October 2023 and the company has been essentially dormant. The website is still up and landing high up in Google searches.
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