Press Release

TAO Group has partnered with Buzz Pop Cocktails® to activate first and exclusively in New York City.

The indulgent Adult Push-pop with a healthy twist, Buzz Pop Cocktails® are coming to New York City for Summer 2019 – exclusively launching at TAO Group properties Magic Hour Rooftop Bar & Lounge and The Beach at Dream Downtown.

Buzz Pop Cocktails® are the world’s first and only 100% all-natural fresh fruit, authentic Italian sorbet made with a full shot of premium spirits in each one – serving customers around the U.S. high-quality, all natural frozen specialty sorbets. Buzz Pops are fat free, Vegan, Gluten free, certified Kosher and under 100 calories. The guilt-free indulgences have made a bi-coastal presence over the last two years – available at Paddlefish at Disney Springs, Godfrey Hotel in Chicago, Catalina Island in California, sporting arenas along with established hotel brands such as; Ritz Carlton, MGM, Marriot, Four Seasons, Waldorf Astoria among others.

“We are very excited by the mutually beneficial partnership with the TAO group for our NYC launch in May. We know that they will do very well with our all-natural one of a kind Buzz Pops”, says CEO, Joseph Isaacs

In honor of Summer 2019, TAO Group has partnered with Buzz Pop Cocktails® to activate first and exclusively in New York City at Magic Hour Rooftop Bar & Lounge and The Beach at Dream Downtown to serve the following flavors in customized old-fashion push pops; available for purchase single ($15), half dozen ($80), full dozen ($150). Flavors include:
• Moscow Mule (Vodka)
• Blueberry (Tequila)
• Mango Passion Fruit (Rum)

Magic Hour Rooftop Bar & Lounge
Perched 18 floors above the city, Magic Hour Rooftop Bar & Lounge boasts five carnival-themed distinct environments and is the largest indoor/outdoor all-season hotel rooftop in New York City. With a fully retractable roof perfect for any season, the venue has two indoor/outdoor main areas: The East side, overlooking the Empire State Building, has elegant garden-party fixtures, while the west is more overtly carnival-esque, offering a rotating carousel for seating. Tucked into a corner is the hotel’s most Instagrammed feature: Foreplay, a miniature putt-putt course that, instead of windmills, has follies of colossal-size animals in flirty poses. In between the two spaces, the venue’s gallery-like entrance hall features whimsical topiary animals in naughty positions, and a small interior lounge has a sexy urban-industrial vibe, with wire mesh panels riveted to the ceiling and walls.

The Beach at Dream Downtown
Channeling the glamour of the Côte d’Azur in the heart of New York City’s Meatpacking District, The Beach at Dream Downtown is the largest hotel pool in Manhattan boasting a 4,800 square foot beach and a glass bottom swimming pool looking into the hotel lobby with real Hamptons-imported sand. In honor of the summer season launch on Friday, May 24, The Beach will be launching new dining features, now available on OpenTable for the first time. Executive Chef Brad Warner has curated new re-imagined beach club fare menu items to share, with pacific island influences.