Press Release

As part of its National Ice Cream Month promotion, Bruster’s will run its annual free ice cream for a year SWEET-stakes

PITTSBURGH, July 01, 2024--(BUSINESS WIRE)--Bruster’s Real Ice Creamis proudly marking its 35th anniversary duringNational Ice Cream Month, blending its premium, handcrafted ice cream with a month-long celebration. Throughout July, Bruster’s locations nationwide will feature a selection of decadent new options and timeless favorites made fresh right at your local Bruster’s, plus exciting giveaways and special promotions.

The festivities kick off with Bruster’s Free Ice Cream for a Year SWEET-Stakes. Starting July 1, ice cream lovers can enter online atBrusters.com/Sweepsfor a chance to enjoy "free ice cream for a year" valued as a $300 gift card. Bruster’sSweet Rewards Loyalty Programmembers can also enjoy a Double Points Weekend from July 19 to July 21—coinciding with National Ice Cream Day—where participating locations will offer double points on all ice cream purchases made through its free rewards program.

Additionally, Bruster’s will introduce a brand-new flavor,Cookie Jar Crunch, and bring back the celebratory classic,Birthday Cake. Bruster’s carefully crafts their flavors daily in store, using a proprietary, home-style dairy mix delivered fresh from Bruster’s own dairy. Its iconic flavors are never deep frozen and maximally fresh.

• NEW! Cookie Jar Crunch:Chocolate cookie ice cream with chunks of gourmet chocolate chip cookies, made with OREO®️ cookie pieces and rippled with a chocolate cookie crumb swirl.

• Birthday Cake: Yellow cake batter ice cream with blue icing and colorful rainbow sprinkles.

"As we celebrate 35 years of unforgettable memories, Bruster’s remains dedicated to churning the same fresh, premium ice cream we have since 1989," said Jennifer Brinker, Vice President of Marketing, Bruster’s Real Ice Cream. "Our recipe for success is staying true to our quality, using the finest ingredients, and crafting each batch with care. Coupling National Ice Cream Month with this significant milestone makes it an exciting time for the Bruster’s family."

ABOUT BRUSTER’S REAL ICE CREAM

Bruster’s Real Ice Creamfeatures over 150 flavors of premium, handcrafted ice cream, non-dairy oat milk flavors, sherbet, Italian ice, and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are 200 independently owned locations in 22 states and Guyana. 

OREO is a trademark of Mondelēz International group, used with permission.