Press Release

July also marks Bruster’s 33^rd anniversary 

PITTSBURGH (July 6, 2022) – The summer is the best time of the year at Bruster’s Real Ice Cream, and this July your local Bruster’s is preparing for a month full of scoops and celebrations, highlighted by National Ice Cream Day on July 17^th.  To get you ready for the party, here are some ways that Bruster’s loves to celebrate!

In honor of this year’s National Ice Cream Month, Bruster’s is releasing a brand-new flavor. Ultimate Peanut Butter Oreo®, featuring homemade vanilla ice cream swirled with creamy peanut butter and chunks of Oreo® cookies, is the newest combination to come out of the Bruster’s kitchen. July also marks Bruster’s 33^rd anniversary, and what is a birthday without cake? Birthday Cake ice cream, features homemade yellow cake batter ice cream, mixed with blue icing and rainbow sprinkles, will also be on the menu. Both flavors will be featured at all participating Bruster’s locations throughout the month of July.

“Summertime and ice cream go hand-in-hand,” said Bruster’s CEO Jim Sahene. “Being able to celebrate both Bruster’s 33^rd anniversary and National Ice Cream Month in July makes summer extra special for us. We also love being able to give special perks like double points days to our Sweet Rewards Loyalty members to mark the occasion. It is because of them that we can continue to grow and share our scoops with ice cream lovers for years to come.”  

As a thank you to their loyal customers, Bruster’s will be offering Sweet Rewards Double Points Days during the weekend of National Ice Cream Day, July 15, 2022 – July 17, 2022. Bruster’s was recently recognized on Newsweek’s 2022 list of America’s Top Loyalty Programs for a second year in a row, showing their outstanding commitment to their customers. Those looking to join the program can still do so prior to National Ice Cream Day and still take advantage of double rewards that weekend. Each new member will receive a $3 just for signing up. From there, earn 1 point for every $1 spent, and a $5 reward for every 50 points. 

Continue the celebration all month long with these fun ideas to share with friends and family at home:

• Plan an Ice Cream Sundae Party! Swing by your local Bruster’s for take home pints and quarts and pile on your favorite toppings to create something unique.
• Host a Bruster’s Real Ice Cream Taste Testing Party. Pick up a variety of delicious Bruster’s flavors and have everyone rank their favorites. Fresh made waffle bowls add to the excitement. Flavor availability varies by location, so check you local’s store’s live menu.
• Incorporate Bruster’s Ice Cream into every meal. Sometimes all you need in the morning is a heaping scoop of freshly made ice cream on your cinnamon roll.

ABOUT BRUSTER’S REAL ICE CREAM   

Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 22 states, Guyana and South Korea.