Press Release

The Nation’s Premier ‘Learn to Swim’ Provider Targets Critical 12+ Age Group

Virginia Beach, VA – British Swim School, the nation’s leading “learn to swim” franchise company, announces the expansion of services through the addition of a young adult swim program.

Young adults – ages 12 years and older – have the 2^nd highest fatal drowning rate out of any age group. Only toddlers have a higher risk.

"Despite their interest in learning or improving their swimming skills, many young adults are hesitant to enroll in a swim class due to concerns of being grouped with younger, less experienced swimmers,” says Melissa McGarvey, British Swim School Aquatics Director. “At British Swim School, we recognize that young adult learners require a unique approach to instruction that fosters individual progress and ensures their comfort and safety in the water. Our program draws from the traditional British Swim School methods and is tailored to meet the specific needs of young adults who seek to enhance their swimming abilities.”

The Need for Young Adult Swim Instruction

With May being National Water Safety Month, this is the perfect time to draw attention to this program. While younger children are more likely to drown in swimming pools, young adults are more likely to drown in lakes, rivers, oceans, and other natural bodies of water.

• Young adults are more likely to overestimate their skills, especially in open water, which can get them into trouble.
• Many teens tend to feel they are invincible. Research shows that the human brain isn’t fully developed until adulthood, which can lead young adults to make poor decisions.
• Peer pressure and the need to keep up with their friends and impress them can also lead to danger in the water.

“This program will allow us to reach even more swimmers, ensuring everyone has the ability to be a safe and happy swimmer,” says Ashley Gundlach, British Swim School President. “With our personalized attention and accelerated approach, we empower young adults to make significant strides in their swimming proficiency.”

British Swim School’s Young Adult Program

Depending on the swimmer’s skill level and areas of need, the goals of the British Swim School Young Adult program include:

• Water acclimation and becoming comfortable in the water.
• Floating, treading water, and other skills to prepare adolescents to learn to swim.
• Learning and practicing proper swimming strokes.
• Lifesaving water safety and survival skills.

Additionally, British Swim School encourages parents and guardians to prioritize water safety education for their children and to enroll them in swimming lessons at an early age. With the young adult program, British Swim School continues its commitment to making swimming accessible and safe for all ages and skill levels.

About British Swim School

British Swim School, the nation’s most established swim school franchise with over 40 years in business believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children, the purpose-driven franchise offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 300 schools across the United States and Canada.