Press Release

British Swim School Makes a Major Splash in Boston

The Nation’s Premier ‘Learn to Swim’ Provider Opens 5th Franchise in Massachusetts

VIRGINIA BEACH, Va. – British Swim School, the nation’s leading “learn to swim” franchise company, expands its presence in Massachusetts with the opening of its fifth franchise in the state. Massachusetts natives Peter and Jennifer Nigro are the owners of British Swim School of North Shore and are excited to welcome students of all ages who will learn the signature survival skills and basic stroke development British Swim School is known for. The parents of three share a desire with the other

franchise owners to continue to bring quality year-round swim lessons to the Boston area, featuring the fun and gentle methods British Swim School is known for.

After spending more than 15 years in sales, Peter was ready to leave corporate America. He appreciated Jennifer’s work in the non-profit sector and decided he wanted to find a business that was also missiondriven and contributed to the community in a meaningful way.

“British Swim School ticked off all the boxes on our business wish list. It fulfilled our desire to do good while developing a business,” says Peter Nigro, co-owner of British Swim School North Shore. “And there is an added bonus: both Jennifer and I have extensive backgrounds in swimming — mine being recreational and hers being competitive. While that’s not a requirement to be a franchise owner, the connection to an activity we are passionate about cemented our decision to invest in this exciting and essential brand.”

Peter recalls a scary incident when his son was 4. “We were at the beach, and my son was playing near the edge of the water. He didn’t know how to swim at that point. In a matter of seconds, he got caught in an undertow and was being pulled out to sea, face down. I’m so grateful he was ultimately okay, and it was at that moment I understood the importance of this life skill.”

The couple also has firsthand experience with their young daughter participating in a variety of swim programs. “Our 4-year-old daughter has participated in a few different swim classes and she never seemed to be working towards a clear goal. As a result, we finished each session without her knowing how to swim.” When our daughter was 2, we signed her up for swim classes, but were highly disappointed,” says Jennifer Nigro, co-owner of British Swim School of North Shore. “With the British Swim School method, parents will have confidence their children are safer if and when they are around water.”

British Swim School has been dedicated to teaching water survival skills by offering a three-part curriculum teaching infants, children, and adults of all ages the skills needed for water acclimation, water survival, and stroke development. Its mission — ensure that every person, regardless of age or ability, has the opportunity to become a safe and happy swimmer.

While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88% among children who are most at risk for deaths caused by drowning.

"Peter and Jennifer are a great fit for British Swim School because they have a true understanding of why our schools play an important part in each community," said Ashley Gundlach, British Swim School President. “Passionate owners like these are doubly committed to ‘making a splash’ in their communities, which typically translates into rapid customer acquisition, meaning more people are learning how to be safer around the water! Thanks to the Nigros, we have a new location to help reduce the number of accidental drownings, alongside our other fantastic owners in the Boston region.”

The Nigros join the growing team of franchise owners that operate the more than 215 British Swim Schools across the United States and Canada. Recently ranked #352 on the prestigious Franchise 500, British Swim School comes off a record-breaking year in terms of customer demand and franchise performance and looks forward to building on that growth in 2022.

About British Swim School

British Swim School, the nation’s most established swim school franchise with over 40 years in business believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children, the purpose-driven franchise offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 215 schools across the United States and Canada.