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Offered for sale is a 28 year old aloe based skincare brand which has both B2B and B2C revenue with very loyal customer loyalty. The brand offers a diverse range of proprietary, formulated branded personal care products, including cleansers, moisturizers, serums, and sunscreens, all backed by clinical research and dermatological expertise. The founder, a veteran plastic surgeon, formulated every product to ensure that every product is free from harmful chemicals, gentle on your skin, and effective in delivering visible results. The formulation process is patented. Products are fully made in the US.Although the entire business is listed for sale, the founder would also be interested in selling a majority share of the business to the right buyer and continuing with the business in a product development and product consulting capacity. The owner currently spends one hour each day checking in on the fulfillment and marketing employees, reviewing the previous day’s sales reports in Shopify, and handling miscellaneous payroll and HR tasks. The bulk of work related to the business is implemented by a staff of six individuals. These roles could be outsourced.The sale includes:The brand name and all intellectual property, including exclusive product formulations.The website domain and all versions of the domain we purchase including all extensions of the main domain name.The customized website theme, including all content and designs.A mailing list of approximately 10,000 consumers and licensed skincare professionals.Logos and full library of product photography and graphics.Editable files of all collateral materials, including catalogs, training manual, signage, etc.Label and box files.Social media accounts, including Facebook and Instagram.All existing product inventory and packaging components.All remaining product filling and packaging machinery.
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