Hallmark Homecare - Franchise
Quick Summary
Join Our Breakthrough Franchise! Ideal for those with sales, business development, or networking experience, this franchise offers a scalable business in the booming senior care market. With just 1-3 employees needed, it’s home-based, low investment, and quick to start. Franchise owners choose Hallmark Homecare to avoid managing multiple employees and high overhead, while still receiving essential startup assistance, training, and ongoing support to build a large-scale senior care business.
Hallmark Homecare
Business Cost, Fees & Facts for 2025
| Minimum Cash Required | $100,000 | |
| Net Worth Required | $200,000 | |
| Total Investment | $99,500 - $259,500 | |
| Franchise Fee | $49,500 | |
| Year Founded | 2013 | |
| Franchising Since | 2022 | |
| Training & Support | Yes |
Available In These States:
- AK
- AL
- AR
- AZ
- DC
- FL
- GA
- HI
- IA
- ID
- IN
- KS
- KY
- MI
- MN
- MO
- MS
- MT
- NC
- ND
- NE
- NH
- NM
- NV
- OH
- OK
- SC
- SD
- TN
- TX
- UT
- VA
- VT
- WI
- WV
- WY
- Overview
- Testimonials
- Video
Hallmark Homecare - Franchise
Hallmark is a Direct Referral Agency that searches for, recruits and vets caregivers to place into the homes of clients on a direct-hire basis.
The Hallmark Homecare executives are seasoned veterans of The Senior’s Choice, the largest and most recognized network of senior care providers in the industry. Founded in 1999 and headquartered in Incline Village, NV, our team has trained and supported countless individuals helping them to establish nearly 700 agencies in their own successful senior care markets worldwide. Armed by over 20 years of experience in the senior care sector, we have developed Hallmark Homecare as a pioneering model of senior care – one that blends the very best elements from the industry’s two existing models.
Hallmark Homecare offers notable benefits over other senior care options such as:
- Clients Save Money
By cutting out the traditional homecare agency "middleman" and going right to the Caregiver, clients save on costs compared to other alternatives. - Greater Client Control
Clients are introduced to Caregivers that best match their situation. They select the Caregiver they want to hire and experience greater control and improved continuity of care. - Higher Caregiver Wages
Caregivers are typically paid a 30% higher wage by the client giving them access to "cream of the crop" Caregivers which improves retention of Caregivers by the family.
The Hallmark Franchisee Advantage and Benefits
Join the breakthrough franchise that’s restoring affordability to seniors and revolutionizing the private-hire system for the benefit of families, caregivers and senior care business owners alike. With Hallmark Homecare, everyone wins.
- Seasoned leadership team with over 100 years of combined homecare experience
- Affordable start-up investment, low overhead and quick to cashflow
- Home-based business with high margins
- Few employees required
- Meaningful work that makes a difference
- Proven turn-key systems
- Clients have greater control and increased Caregiver retention
- Caregivers earn more than working for traditional homecare agencies
- Disruptor in the growing, recession-resistant multi-billion dollar senior industry
Why Families Choose Hallmark
Hallmark Homecare caters to clients who prefer to “directly hire” their caregivers (rather than work through a traditional homecare agency). This “client-directed” model of care is becoming increasingly necessary due to the escalating costs of in-home care. But hiring independently can be time-consuming and potentially risky for families without having knowledge of the safeguards needed.
Hallmark Homecare’s expert Client Liaisons conduct a client or family interview to get to know their situation and create a comprehensive Ideal Caregiver Profile. Then, the Liaisons thoroughly vet professional independent Caregivers by verifying their certification credentials, conducting professional and personal reference checks and performing criminal background checks. Our Liaisons identify the client's best matches and introduces families to those Caregivers. The family selects the Caregiver(s) they'd like to work with.
Inquire today to learn why the Hallmark Homecare franchise opportunity might be right for you.
The Hallmark Homecare model checks the boxes that we were looking for with our first foray into franchising -- a simple, straightforward business model that we can quickly ramp up; a very attractive industry with a large and continuously growing demand; a strong value proposition that disrupts a traditional market; and most importantly, a business that allows us to do meaningful work and positively impact someone’s life.Chris & Weng, Franchisees
We had been looking into franchise businesses for some time but after personally working to provide care for our parents over this last year we determined that getting involved in Home HealthCare was something extremely important to us. In our research we were fortunate to find Hallmark Homecare. They provided the perfect business model. Our decision to become franchisees of Hallmark was based on the numerous conversations we participated in with the management team and the fact that they are partners with us and provide the roadmap for building a successful business.Marshall & Randi, Franchisees
We feel good about being owners of a business that revolves around making a real, impactful difference in the lives of the people we serve. We feel honored to help seniors stay safe and comfortable in their own homes, and at the same time we are helping the professional caregivers who come to us for placement, find passion and greater satisfaction in their own careers. When the caregivers are happy that shows up in their quality of care to others. For our clients, the Hallmark model not only offers them affordability, but also greater control, consistency of care, and increased peace of mind and trust in the caregiver providing services to their loved ones!Melissa & Josh, Franchisees
The owner Steve and his entire team are very friendly and helpful. There's no franchise competitor to this model in the entire country yet. The team was very transparent with their processes like validation and leadership calls. As franchisees, we strive to provide better care to seniors without compromising on caregivers' happiness.Hrishi, Franchisee
I think what stands out the most is how quickly we felt like we were joining a family that was committed to our success. We had multiple meetings with Hallmark franchisees as well as the Hallmark executive team, and every meeting we had reconfirmed the fact that we were joining the right team. In the very first meeting we had with the CEO, Steve Everhart, it was apparent that he wasn’t doing this for the money, but that he truly cared about Hallmark's mission and the success of his team. He has built an amazing leadership team to support his vision and help make Hallmark an industry leader in Homecare.Jason & Alison, Franchisees
We recommend Hallmark Homecare because its offering is a distinct departure from traditional homecare models. The agency's unique approach enables clients to secure better care, exercise greater control, and save money, while caregivers enjoy better compensation and work arrangements. The Hallmark franchise provides an excellent opportunity for entrepreneurs to make a meaningful difference in the lives of others while earning substantial profits. The low investment model has a fast ramp up, scalability, and long-term revenue potential. Hallmark Homecare sets itself apart as a groundbreaking homecare provider, offering an innovative and unparalleled service that defies the status quo.Justin & Maria, Franchisees
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