America's Swimming Pool Co. - Franchise
Quick Summary
America's Swimming Pool Company (ASP) is the nation’s leading swimming pool cleaning, installation, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!
*Please contact "America's Swimming Pool Co." to confirm the accuracy of any information provided on this page.
America's Swimming Pool Co.
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $50,000 | |
| Year Founded | 2001 | |
| # of Existing Units | 410 | |
| Training & Support | Yes | |
| Home Office Location | Macon, GA | |
| Military/Veteran Promotion | Yes |
Available In These States:
- AR
- AZ
- CO
- DC
- FL
- GA
- ID
- IL
- IN
- KS
- LA
- MA
- MO
- MS
- NC
- NE
- NH
- NJ
- NM
- NY
- OH
- OK
- OR
- PA
- TN
- TX
- UT
- Overview
- Military & Veteran
- Testimonials
- Video
- Press Releases
America's Swimming Pool Co. - Franchise
About America’s Swimming Pool Company
Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).
Start Your Business with Confidence by Joining ASP
Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.
You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!
Why ASP?
A Growing Industry with Massive Opportunity
There is a strong demand for pool services with half of the market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.
Ongoing Training & Support
ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!
Done For You Marketing Strategies
ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.
A Trusted Brand Since 2002
As an ASP franchise owner, you’ll benefit from nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!
Opportunities to Scale
An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.
Initial Investment & Start Up Costs
You can get started for $88,695 - $213,171. Financing, discounts (including Women and Veterans discounts), and funding opportunities available.
Special Offers
- $5,000 discounted franchise fee for all law enforcement officers, firefighters, doctors, nurses, or EMT-owned businesses. ("Local Hero / First Responder's Discount")
- Active duty and veteran USA or Canada armed forces personnel receive a 30% discounted Franchise Fee and Additional Population Fee. ("Active Duty & Veterans Discount")
Ideal Candidate
- Strong work ethic and determination
- Seeking an opportunity to start your own business
- Great communication and customer service skills
- Ready to start a new career in an industry filled with opportunity
- Looking for lifestyle and schedule flexibility as an entrepreneur
Training & Marketing Support
All new owners attend Pool School at ASP’s state-of-the-art training campus in Macon, GA. This is a detailed 11-day training course that prepares you for franchise ownership.
Ongoing business and industry support is provided to all franchisees throughout their journey, so you’ll never have to face hurdles alone.
ASP has franchise locations across the United States, so you’ll benefit from the connection to a large and supportive peer network.
Marketing tools and support are also available for all ASP franchise owners, including in-house marketing support, 10-week marketing action plan, ASP signage and materials, ongoing digital training, localized website, strong online presence, and more.
An Award-Winning Franchise – ASP
- Ranked #160 on Entrepreneur’s Franchise 500 Award in 2026
- Ranked #37 Top Franchises For Veterans 2025 by Entrepreneur
- Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500
- Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee
“Being a successful small business with ASP was a dream come true.”Ryan
“There hasn’t been a week or a month where my business has not grown and developed and become more profitable.”Graham
“One of the biggest benefits, I think, that ASP offers as a franchise owner is their coaches… It’s something that took away a lot of the fear and is a big confidence boost, especially in the beginning.”Dave
“Starting with ASP, I had a really great team within the organization. They have a great communication plan.”Gerardo
“There was no doubt in my mind… They [ASP] give you the recipe book, follow the recipe, they are genuinely there for our best interest.”Tina & Doug
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