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Project Fencing is a fully-integrated Fencing company based in Kansas. The company wholesales fencing products to retailers across the Midwest, with a strong concentration Kansas-wide. The primary customers are Fencing retailers and installation companies across Kansas that are in the Residential and Commercial markets. The Company also does installation itself in both Commercial and Residential spaces. The majority, however, is B2B and sold to other companies who then are installers or service companies. We estimate this to be about 70% of Revenue, while the remaining 30% is direct residential for Project Fencing.Business Highlights:- Company Growth: Management identifies growth opportunities within the wholesale, wood fencing, and do-it-yourself fencing markets. Facilitating this growth involves developing a traveling sales position and sourcing competitively priced lumber from a nearby mill. Management believes these growth initiatives will allow successful integration into new markets in Eastern Kansas and the Texas and Oklahoma Panhandles.- Market Channels: Customers are predominately retailers and installers of fencing and like product. A smaller subset of revenue is attributable to the installation of deck and fencing products.- Barriers to Entry: It is difficult for new companies to develop relationships with customers and vendors that Project Fencing has spent 30 years building and maintaining. The Company also put forth the significant CapEx early on to become vertically integrated, which most companies cannot afford or justify.- Competitive Advantages: The Company is vertically integrated with full capabilities, an exclusive provider of a large vinyl manufacturer in Kansas, and a large distributor of major fencing products. Their strong market share allows them to sell materials to their regional competitors. Location and knowledge allow for pricing power.- Management and People: There are 25 employees in total, and 2 welders on staff for welding and fabrication needs. The management team possesses the industry knowledge needed for seamless post-acquisition operations.- Industry Growth: Increasing Housing Construction is driving part of the U.S. Fencing industry’s growth, with an expected compound annual growth rate (CAGR) of 5% from 2022 to 2030, according to Grandview Research.- Financials: No customer over 20% of Revenue. No debt, strong asset base and excellent candidate for financing.
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