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Project Fencing is a fully-integrated Fencing company based in Kansas. The company wholesales fencing products to retailers across the Midwest, with a strong concentration Kansas-wide. The primary customers are Fencing retailers and installation companies across Kansas that are in the Residential and Commercial markets. The Company also does installation itself in both Commercial and Residential spaces. The majority, however, is B2B and sold to other companies who then are installers or service companies. We estimate this to be about 70% of Revenue, while the remaining 30% is direct residential for Project Fencing.Business Highlights:- Company Growth: Management identifies growth opportunities within the wholesale, wood fencing, and do-it-yourself fencing markets. Facilitating this growth involves developing a traveling sales position and sourcing competitively priced lumber from a nearby mill. Management believes these growth initiatives will allow successful integration into new markets in Eastern Kansas and the Texas and Oklahoma Panhandles.- Market Channels: Customers are predominately retailers and installers of fencing and like product. A smaller subset of revenue is attributable to the installation of deck and fencing products.- Barriers to Entry: It is difficult for new companies to develop relationships with customers and vendors that Project Fencing has spent 30 years building and maintaining. The Company also put forth the significant CapEx early on to become vertically integrated, which most companies cannot afford or justify.- Competitive Advantages: The Company is vertically integrated with full capabilities, an exclusive provider of a large vinyl manufacturer in Kansas, and a large distributor of major fencing products. Their strong market share allows them to sell materials to their regional competitors. Location and knowledge allow for pricing power.- Management and People: There are 25 employees in total, and 2 welders on staff for welding and fabrication needs. The management team possesses the industry knowledge needed for seamless post-acquisition operations.- Industry Growth: Increasing Housing Construction is driving part of the U.S. Fencing industry’s growth, with an expected compound annual growth rate (CAGR) of 5% from 2022 to 2030, according to Grandview Research.- Financials: No customer over 20% of Revenue. No debt, strong asset base and excellent candidate for financing.
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The company serves greater Central Kansas and has customers all the way to Olathe, KS. Albeit the predominant customer base is in Central KS, where the company is headquartered. Services mainly are spray services suited for home, business, and industrial needs.Lawn Treatments often include Seasonal Fertilizations, Broadleaf Weed Control, Pre-Emergent ApplicationsIndustrial Treatments often include things like 'Season Long Bare Ground Control'.Customers/Revenue: No customer over 20% of Revenue. 85% of Revenue is Commercial, and 15% is Residential.Employee Base: The company has 6 full time, 2 part time employees and then the owner.Growth Opportunities: The owner believes the following are ways to grow the business:• Target and sell into aquatic weed control• Door to door industrial weed control sales. As well as residential pest control.• Marketing and Advertising: Advertise in print and publications. B• Cities or regions to expand:o Wichita, KS, aquatic weed control because of the amount of ponds in housing subdivisions.o Other central KS towns like Hays, Salina, etc. that are within a 1 hour drive of Great Bend.• Door to door sales in central Kansas for industrial weed control.Industry: The market size of the pest control industry was $20 billion in 2020, and is projected to be at$28 billion in 2027 according to Grandview Research, with a 4.5% CAGR.
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