Women's Activewear DTC ECommerce Brand

Business Overview:

Website Closers® presents, an established & thriving D2C eCommerce Brand specializing in Women's Activewear / Athleisure, designed for both performance and style, including Leggings, Skirts, Dresses, Shorts, Tops, Jumpsuits, Bodysuits, Joggers, Sweats, Jackets, Sweatshirts and Accessories. Their branded website features a curated selection of high-quality apparel with impressive image assets. Their website offers styling tips and promotes a community-focused approach to fitness and wellness. The most exciting value proposition of this business is the fact that they have a 45% Repeat Order Rate – this speaks to the value of the brand in the eye of the discerning female customer.

With 5 years in operation, this company has successfully positioned themselves as a thriving activewear brand in the market, offering a product line of over 350 SKUs. The business uses a 100% in-house inventory model, enabling rapid response to customer orders and maintaining quality control. With a robust Average Order Value (AOV) of $115, the company also benefits from a loyal customer base, with repeat buyers making up approximately 45% of all sales.

Currently, the company manages order fulfillment from a 700-square-foot warehouse, allowing for quick and efficient shipping through in house fulfillment. All products originate from a supplier in Pakistan and 80% off the designs are unique to this business, underscoring the brand’s originality and competitive edge.

Here are a few KPIs for this business

• 5-year-old Women’s Apparel Brand
• 45% Repeat Order Rate
• 80% of products are original designs
• Over 350 SKUs
• AOV $115
• Robust influencer program
• Easy to Transition | Ownership has a full Transition Plan

This company is primed for growth in many ways than one and the growth opportunities are abundant for a savvy buyer looking to scale. Untapped expansion avenues include TikTok Shop, Amazon, and wholesale channels, with potential to expand into European, UK, and Australian markets through an existing third-party fulfillment relationship. With a highly customized Shopify site and a remote team of developers available to maintain it, this business is a streamlined acquisition opportunity. A buyer with skills in digital marketing, fashion trends, or Shopify management—or the ability to outsource—could unlock this brand's full potential and scale it to new heights. For a buyer looking for a well-oiled and established, scalable brand in the booming activewear sector, this acquisition offers a strong foothold with proven profitability.

Contact Website Closers to learn more about this remarkable opportunity.

WC 3512

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Additional Details:

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