Vitamin Diffuser ECom Brand | $7K MRR

Business Overview:

SellerForce® presents an Innovative Health And Wellness Brand that offers a unique, plant-based solution to consumers seeking energy and focus. With a proven product-market fit, the company specializes in a range of vitamin diffusers that are made from a blend of all-natural, plant-based extracts and vitamins. These diffusers are specifically designed to reduce fatigue, enhance energy levels, and provide consumers with a natural boost throughout their day. The products appeal to individuals who are interested in vitamin supplements as well as those exploring alternatives to smoking, making it a popular choice for a wide demographic.

Founded in 2022, the business had its first year of operation in 2023, and the current owners took over in December 2023, bringing a fresh perspective and strategy to the brand. Full operations began in February/March 2024, and since then, the business has seen consistent growth, largely driven by effective social media marketing. The company’s main product is offered in six distinct flavors, catering to various tastes while maintaining the high quality of plant-based ingredients.

The business operates on a direct-to-consumer model, with a streamlined approach to managing inventory. Products are manufactured in China by a contract manufacturer, who custom produces the vitamin diffusers to the company’s exact specifications. The brand maintains a high level of control over its product design, formulation, and packaging, which are all done in-house. The business also uses a third-party logistics (3PL) partner located in New York to handle warehousing and order fulfillment, ensuring efficient delivery to customers.

Financially, the business boasts an attractive average order value (AOV) of $36 and an impressive customer lifetime value (LTV) of $108, indicating strong revenue potential and customer retention. A notable portion of sales comes from a subscription model, with around 160 active subscriptions generating approximately $7,000 in recurring monthly revenue. This stable and predictable income stream further highlights the brand’s strong business model. Additionally, the company’s viral product has led to substantial consumer interest, creating a strong demand for its offerings.

In terms of product demand, the business experiences a slight uptick in sales during the November to January period, largely due to gift-giving during the holiday season and individuals’ New Year’s resolutions related to health and wellness. This seasonality, combined with the evergreen appeal of the product, positions the business for sustained growth year-round.

With a well-established email database of 45,000 contacts and a reputation for strong product reviews, the business has all the key ingredients for continued success. Its low operational workload (around 5-10 hours per week) makes it an appealing opportunity for a buyer looking for a scalable business with a solid foundation. With a high potential for generating $90,000 to $100,000 in monthly revenue, this is a great opportunity for someone looking to step into a thriving, unique market in the health and wellness space.

STATS

• All-Natural Plant Based
• 7K Monthly Recurring Revenue
• $36 AOV
• $108 LTV
• Strong Product Reviews
• Low Workload – Only 5-10 Hrs./Wk.
• 45,000 Email Database

Listing ID: SF458

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