Underwater Breathing Products ECommerce Brand

Business Overview:

Website Closers® presents a high growth eCommerce Brand in the Scuba Diving and Marine Tourism vertical. The company offers an assortment of fully certified Mini Underwater Breathing Devices and related accessories that allow a diver to breath underwater for up to 10 minutes and refill the air tank on the go. They realize a high Average Order Value of $469 across the array and have become a favorite of outdoor enthusiasts who love scuba diving and snorkeling but prefer to use mini breathing devices compared to the full tank options.

Their Instagram following is massive, with just under 1 million followers – people from all over the world submit photos of them using these devices in beautiful places all across the globe. All products are manufactured directly for this company, and all products are sold under their brand name. Designed to be battery-powered, this has set the company apart from competitors; the products also have an innovative refilling method that enable divers to safely refill the devices themselves with either an electric or hand pump. This has made the company a valuable source for unique products in this lucrative vertical, along with a massive savings from traditional diving equipment that can easily run over $5,000.

Here are some of this brand’s notable KPIs:

• Dramatic growth – 2024 fiscal year sales over 3.5 times greater than 2023
• All products are proprietary and branded, with unique feature sets
• AOV – $469
• All marketing has been organic. No SEO or email marketing yet
• Battery powered refilling method not available from competitors
• Significant advantage in social media
• Significant opportunity to reduce shipping costs by up to 75%
• Certification level creates a high entry barrier for competitors.

Sales have shot up in 2024 compared to 2023, and the business has accomplished this growth without the benefit of a paid marketing campaign. Instead, the company has enjoyed high organic traffic from its social media marketing campaigns on Instagram, Facebook , and YouTube. A new owner could boost the company’s profits by expanding into email marketing and an SEO program on the website.

This is a turnkey operation. The two current owners work a combined 25 hours per week, and do not need employees to manage daily tasks. A new owner would need no special skills to run this business outside of basic skills in online marketing and fulfillment.

Contact Website Closers today to learn more about this rare investment opportunity.

WC 3513

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