Thriving Amazon FBA Wellness & Performance Brand

Business Overview:

Business Overview

This 10-year-old wellness brand was created out of a deep passion for personal development and helping people feel and perform at their best. The founder envisioned a product that would combine advanced technology with a holistic approach to mental and physical wellness—and that vision became reality. The result is a unique, trademarked solution designed to help users improve focus, mood, energy, and overall well-being in just 20–30 minutes. With years of refinement and a loyal customer base, this brand has become a go-to resource for students, professionals, athletes, and wellness enthusiasts looking to boost clarity and overcome everyday stress or fatigue.

Key Benefits

• Established Brand: Well-positioned in the wellness and performance enhancement space

• Strong Sales Growth: 39% year-over-year increase

• High Profit Margins: 56% net profit

• Protected IP: Trademarked brand and proprietary content

• SEO Strength: Website drives consistent organic traffic

• Niche Authority: Highly ranked domain with strong customer trust

• Low Overhead: Simple, streamlined operations

Operational Structure

Products are shipped to a leased warehouse, then fulfilled through Amazon FBA and direct-to-consumer channels. The current owner spends about 10 hours per week overseeing operations. With 90% of its sales coming from retail customers and a lean, optimized workflow, this business is set up for continued success and scale.

Financial Strength

The personal wellness and performance market is booming, and this company is riding that wave with consistent growth. In 2024, sales rose by 33% and profits increased by 35%. The momentum has continued into 2025, with revenues up resulting in a 56% Net Profit Margin.

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Market Competition and Expansion:

COMPETITION

What Sets This Brand Apart:

• Holistic Wellness Focus: Blends science with everyday wellness practices

• User-Friendly Design: Safe, accessible, and easy to integrate into daily routines

• Market Momentum: Strong alignment with wellness trends and demand for natural performance boosters

GROWTH AND EXPANSION

With a strong foundation, there’s significant room for expansion. Increasing engagement and enhancing the customer experience will drive continued growth. Opportunities include:

• Creating a fun, interactive online tool that lets users explore wellness benefits

• Producing short, dynamic videos highlighting real-time user transformations

• Launching an affiliate program with wellness influencers and content creators

• Offering a free, AI-generated Wellness Optimization Report to drive lead generation

Reason for Selling:

Additional Details:

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