Tactical & Outdoor Gear ECom Brand

Business Overview:

Website Closers® presents an eCommerce brand in the profitable and fast-growing Tactical & Outdoor Gear niche that has been able to outhunt its competitors for new buyers with its flagship product. Custom made and praised by customers for being durable with a high level of functionality, it has attracted plenty of outdoor enthusiasts, hunters and tactical professionals to their website and additional products.

The 5-year-old business has a solid reputation for more than just that high-demand niche product. With a $110 Average Order Value, the company has earned the respect of customers in the outdoor/hunting vertical, which is growing rapidly. The global Outdoor Gear and Equipment market was valued at $55 billion in 2023 and projected to reach $94.38 billion by 2032. This company’s high-quality SKUs, which include tactical rifle cases, range backpacks and seat back organizers, sell at a healthy pace throughout the year.

Here are a few KPIs for this business:
• Proprietary and Niche Products
• 5-Year-Old Established Band
• AOV - $110
• Consistent YoY Growth
• 40,000+ Social Media Followers,
• 27,000 Email Subscribers
• 19,000 SMS Subscribers
• Hands-Off Operations

The company’s proprietary products, developed with unique features that set them apart from what competitors offer, continue to attract a growing audience, while the proprietary product now accounts for the majority of its sales. In a competitive market for outdoor gear, a new owner benefits from the company’s strong Brand Presence, including tremendous skill at social media marketing to expand their customer base. That includes 40,000+ social media followers and 46,000+ email and SMS subscribers, which is driving higher levels of customer loyalty and repeat purchases.

The new owner also gets a very streamlined, automated operation that enables the seller to work as little as 8 hours per week while an experienced support team handles fulfillment and customer service. This is also a business with solid growth opportunities that include expanding into additional product lines, marketing the SKUs to wholesale channels, and providing subscription services to repeat customers.

Contact Website Closers today to learn more about this investment opportunity.

WC 3541

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