Sports Equipment ECommerce Brand | Exclusive Line

Business Overview:

WebsiteClosers® presents a high-growth eCommerce Brand specializing in Sports Training Equipment. In the last 10 years, this business has carved out a strong niche as an industry leader by focusing on premium, portable sports training gear. Known for their exclusive, proprietary product lines, this company provides collapsible nets, training tools, and performance-boosting equipment for baseball, softball, soccer, and volleyball. They serve athletes, coaches, and parents. They focus on quality and innovation, which has helped them build a loyal customer base and gain a strong reputation in sports training.

With over 200 distinct SKUs and no single product exceeding 15% of total sales, this company has achieved remarkable diversification and stability. Approximately 90% of sales are driven by Amazon, while 10% come from their Shopify-powered websites. The business maintains a healthy AOV at $100, reflecting the unique nature of their product offerings. The company's streamlined operations are supported by a dedicated team, including 10 full-time employees and a reliable 4-person sourcing and logistics team based in China. Inventory is efficiently managed through a stocking model, with annual inventory costs ranging between $1.5 million and $3 million, ensuring product availability to meet demand.

Here are a few KPIs for this business:
• 10-Year-Old Business
• AOV - $100
• 90% Amazon, 10% Shopify Website
• 200 SKUs
• 80,000 Active Customers
• Highly Profitable
• Scalable Operations
• Professional Athlete Endorsements

A massive growth potential exists in the company’s untapped digital marketing strategies. The email database, boasting over 80,000 active customers, represents a significant opportunity for targeted marketing campaigns to drive repeat business and customer engagement. The company can grow by focusing on three main areas: improving SEO, boosting content marketing, and establishing their presence on platforms like Walmart and eBay. Partnering with professional athletes can also help build brand trust and reach more customers. For potential buyers, this business offers a turnkey operation with robust systems, proprietary products, and proven scalability. Their solid foundation and a clear roadmap for growth make it an exciting opportunity in the flourishing youth sports equipment industry. If you are a sports lover who would love to own a sports brand, this business could be an opportunity to tap into the sports market today. Contact WebsiteClosers® today!

WC 3544

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