SBA Pre Qual | 44yr Digital Marketing Agency

Business Overview:

WebsiteClosers® presents a Full-Service Digital Marketing Agency that exclusively specializes in providing Marketing Services for the Jewelry Industry. The agency has been in operation for 44 years but began working in the jewelry industry back in 1994. Their team was so successful in driving Jewelry Client Sales that the company now operates solely in this vertical.

Operating much like an in-house marketing team would, the agency provides Jewelry Clients with a wide swath of advertising services that include paid media, SEO, product research, social media marketing, video content, business consulting, and website development. Their customer base is very loyal, with 85% of clients staying on long-term and the average client contract running for 7 years or longer.

Despite specializing in one vertical, the company maintains a diverse client base that includes jewelry retailers, designers, and importers, and the agency is not reliant on a few client accounts to maintain recurring revenue. The agency works with retailers who have a minimum of $2.5M to $3M in sales, although some of their current clients exceed $10M in sales. The agency generates revenue in a host of ways, including retainer fees, fees for services, commissions on paid media, and fees from long-term projects that include extensive website development. Their customers are providing the business with plenty of solid word-of-mouth testimonials that help drive new sales.

Key Performance Indicators for this company:
• 44-Year-Old Niche Digital Marketing Agency
• Specializing in Jewelry Industry Clients
• Diverse Client Base (Retailers, Designers, Importers)
• 85% Customer Retention Base
• Contracts Lasting 7+ Years
• 25% Compound Annual Growth Rate
• 12,000+ Email Subscribers
• Multiple Services and Revenue Generators
• Strong Reputation in the Jewelry Industry.
• Not Reliant on a Few Clients

An experienced and professional team is available to stay on post-acquisition, including an executive vice president who oversees Human Resources and business development and a chief marketing officer who handles SEO and web development for clients. Additional employees include account coordinators, graphic designers, and a social media marketing manager.

The agency has become a critical component to their clients’ financial success, providing many with strategic planning and ongoing consultation. With that kind of experienced team and solid reputation in place, a new owner can continue growing this business, including by targeting larger retail clients and launching their own social media marketing campaign.

Contact WebsiteClosers® today to learn more about this rare investment opportunity.

WC 3658

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