SaaS Unified Digital Menu Platform | Multi-Vendor

Business Overview:

A SellerForce® presents an online ordering platform designed specifically for multi-vendor venues such as food halls, food truck parks, festivals, convention centers, and farmers markets. It operates across multiple states and processes a high volume of orders. The platform is integrated with Square’s POS system, making it seamless for vendors to manage sales, reports, and payments. Porter is free for vendors, easy to set up, and leverages strategic partnerships and referrals to drive growth. The company aims to expand through stronger relationships with Square, enterprise partnerships and targeted marketing campaigns.

The business generates revenue through a 2.5% convenience fee added to every order and paid by the customer, although some vendors choose to pay the fee themselves. The company also partners with Square, an online ordering system and restaurant platform that simplifies the ordering process.

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Property Features and Assets:

This offering is completely integrated with Square and has a revenue-sharing arrangement with them. The company also collects monthly add-on service fees from venues using their display menu functions. This 7-year-old business has grown quickly and is now being used by 41 active vendors across 13 venues in multiple states.

Their platform is averaging 27,000+ orders a month, bringing $6.8 million in revenue to their venue partners. With successful clients that include popular food halls and food truck parks, this company is drawing an average of $1,213 in monthly revenue for each venue and $385 per vendor. Their churn rate is very low, with all active venues having used this platform for the past year or longer

With vendors on both the East and West Coast, the company is not impacted by seasonal factors. A major benefit for a new buyer is this company hasn’t relied on a costly advertising budget to promote its platform.

Market Competition and Expansion:

The company has been able to rely solely on organic lead generation through customer referrals from existing, satisfied clients, while its social media marketing has given the brand’s app a monthly average of 25,000+ unique visitors.

A highly automated business, the current owner works 10 hours per week, while employing two contracted software engineers who maintain the existing technical infrastructure and code for the platform. The owner now focuses on developing new features for the app, responding to inbound sales inquiries, monitoring client support channels, and general administrative tasks.

The new owner could find plenty of ways to scale this innovative platform. That could include launching an email marketing campaign to food hall operators, connecting with the sales and account managers on Square to direct more customers to the platform, and seeking partnerships with commercial property management companies and convention centers that use food vendors.

The company could also revive its social media marketing to drive higher levels of organic traffic and add a blog to the website.

Contact SellerForce today to learn more about this unique investment opportunity.

Listing ID: SF431

Additional Details:

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