SaaS Business In Fitness Niche

Business Overview:

Pending Sale - This opportunity is an efficiently run, cutting-edge online SaaS platform with branded software targeted to businesses in the fitness niche.  Leveraging their expert knowledge in technology, the business has developed popular and powerful integrations for 3 major fitness POS providers that allow fitness studios to increase sales and reduce expenses by automating payroll reporting, processing late cancel & no show fees, and improving class waitlists.

Sales are generated through their website as well as customer and partner referrals with 100% recurring revenue from a subscription model. The business is successfully run by two owners.

The business provides a unique opportunity to easily enter and scale in any niche profitably with their user-friendly interface software. They have been experiencing strong YoY growth with profits up 26% for Jan-Feb 2024 over the same period in 2023!

Key Benefits

• Strong YoY Sales & Profit Growth - Jan / Feb 2024 income and profits up 26% over Jan / Feb 2023
• Lean Business Operations With 65% Profit Margins
• Free to paid conversion rate is over 90%
• Extremely low churn
• Strong relationships with 400+ boutique fitness locations
• Opportunity to increase scope and scale of business

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Market Competition and Expansion:

Competition

Although there are other competitors in the space, to the best of the owners’ knowledge, this business was the first to market for three major Fitness POS systems!  Additional competitive advantages include:

• Customers rave about the products simple and clean ease of use
• The company prides themselves on building excellent customer relationships as evidenced by outstanding customer reviews

Growth Opportunities

Ideas for Future Growth Include:

• New integrations with more Boutique Fitness POS Systems
• New Products - for existing customers on the three platforms
• Improvement of Current Sales Funnel
• 60 Day Trial - nurture customers through the trial to ensure conversion
• Implement an aggressive marketing strategy
• One time follow up of historic conversations
• Creating new features within existing products to perform better against competitors
• Introduce annual contracts or annual payments

Reason for Selling:

Additional Details:

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