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  • RE:  Ride The Wave Of Opportunity: The Original Youth Surfboard And Paddleboard Brand Seeks A Visionary Buyer Or Partner
  • Contact:  Kiki Williamson

Quick Facts

Asking Price: $350,000
Annual Revenue: Not Disclosed
Net Profit: Not Disclosed
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: $15,000
Real Estate: Not Disclosed
Year Established: Not Disclosed
Employees: 1
BBN Listing #: SB-56178
Broker Reference #: HAWAII001-56178

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Business Overview:

Established in 2014, Waterkids is the only all-youth surfboard and paddleboard company in the world, standing out with the largest and most exceptional product lineup for kids anywhere. This unique positioning makes Waterkids a one-of-a-kind opportunity with limitless potential, unmatched in the surf industry. By focusing exclusively on youth water sports equipment, Waterkids has carved out a game-changing niche in the outdoor recreation market, positioning it for explosive growth and unparalleled success. The business comes with inventory, federal trademarks, intellectual property, and an unbeatable reputation built over a decade. With top-rated Amazon presence and strong Google search rankings the company is primed for continued growth under new ownership. What Makes Waterkids Special? The name Waterkids is inspired by the Hawaiian term “Waterman”, a title of honor for water sports athletes who excel in all types of water-related activities. Just as Waterman embody skill, passion and respect for the ocean, Waterkids celebrates young adventurers who love to explore, play and thrive in the water. The name reflects our mission to inspire the next generation of water enthusiasts to embrace surfing, paddleboarding, and all water sports with joy, pride and confidence. Highlights of the Business: • Established Brand: Waterkids is the leading youth surfboard and paddleboard brand, dominating key Google search terms and achieving top rankings for unparalleled visibility. • Diverse Product Line: Designed by professional athletes, the product lineup includes youth surfboards, paddleboards, bodyboards, and accessories, offering wide market appeal and multiple revenue streams. • Strong Customer Base: High Amazon rankings and ‘Amazon Choice’ recognition highlight the brand's trusted reputation and consistent customer satisfaction. • High-Quality Products: Long-standing partnerships with top-rated suppliers ensure durable, premium products tailored to kids, solidifying Waterkids as a trusted name in water sports. Scalable Business Model :All products have been expertly crafted by professional athletes and are manufactured overseas to optimize profitability without compromising quality. Once shipped to the U.S., Waterkids sells directly to customers through its e-commerce platform and Amazon. With an established foundation, expanding into retail stores presents a significant growth opportunity for the new owner to scale the business and capture a large market. Market Potential & Growth Opportunities: The demand for outdoor recreational equipment continues to rise, fueled by growing interest in water sports and outdoor family activities. With an established market position and brand reputation, Waterkids is well-placed to capitalize on these trends. Opportunities for growth include: • National Retail Expansion - Unlock significant revenue growth by expanding into the B2B marketplace through partnerships with national retailers and specialty shops. Attending key trade shows offers direct access to buyers and industry connections, making it an efficient strategy to grow the brand's presence and revenue. • Increasing Online Presence - Amplify brand awareness and sales with strategic social media campaigns and targeted digital marketing initiatives to reach a broader audience. • Direct-to-Consumer Sales - Drive profitability by growing direct sales channels, including the e-commerce platform and 3rd-party sellers, to capture a larger share of the market. Waterkids offers a one-of-a-kind combination of premium assets and opportunities to ensure success and scalability. The brand includes a robust inventory of high-quality surfboards, paddleboards, and accessories, along with a vast collection of prototypes, promotional products, and event items. All product designs are fully trademarked, securing market exclusivity, while the impressive digital presence includes the stunning website www.waterkids.com, a top performing Amazon store with the coveted 'Amazon’s Choice' badge, and top-ranking SEO positions on Google for key watersports terms. This is a rare opportunity to enter or expand within the thriving water sports industry by acquiring a well-established brand with strong market traction and immense growth potential. Whether you’re an investor seeking scalable opportunities or a strategic buyer looking to diversify, Waterkids is an exceptional, ready-to-grow business primed for success.

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Property Features and Assets:

Product Line Waterkids offers an exceptional one-of-a-kind lineup of water sports equipment designed specifically for young adventurers, combining affordability, durability, high quality products and outstanding branding. Surfboards An impressive lineup of surfboards created for all skill levels. The beginner-friendly soft-top line, including the Surf, Reef, and Wave, alongside the advanced Koa fiberglass line meaning 'Warrior' in Hawaiian, provides high-quality equipment for youth surfers so they can learn and progress in the waves, all at accessible prices. Paddleboards The iconic Stingray line of inflatable paddleboards combine visually stunning designs with exceptional durability. These boards deliver unmatched quality and value, making them a top choice for young explorers. With a proven track record of customer satisfaction and strong market appeal, the Stingray line represents a high growth opportunity for expanding into new markets. Bodyboards The vibrant Aloha, Shaka, and Flying Pineapple bodyboards perfectly capture Hawaii's playful spirit, blending eye-catching designs with exceptional performance. These standout boards are among the most appealing and well-crafted products on the market, making them a customer favorite. With their strong visual appeal and proven quality, they offer significant potential for expanding into new retail channels. Mantaray Paddleboard The popular multi-person Mantaray paddleboard is perfect for families and groups, offering an unforgettable way to experience a day on the water together. Its eye catching design and group-friendly appeal make it a top choice for rental companies, camps, and schools. When displayed together, the Mantaray and Stingray lines create an extraordinary, eye-catching showcase that captivates customers and elevates the brand, making a lasting impression driving customer loyalty. Flexible Location - Operate From Anywhere Waterkids is a fully online business with low overhead costs and maximum operational efficiency offering the flexibility to be managed from any location. Inventory is Currently Located on Mainland for Distribution costs- Business can be be operated from anywhere.

Reason for Selling:

The owners are seeking to explore other ventures and are open to selling the entire company or entering into a partnership with a strategic investor who shares their vision for growth and expansion. The founder, a seasoned SUP industry Pro, with decades of expertise and an unmatched dedication to designing kids boards is seeking a buyer or visionary partner to expand Waterkids into retail stores nationwide and globally.

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity

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