12 Year Rain Gear Brand | Hats, Bags & Umbrellas

Business Overview:

Website Closers® presents a well-established eCommerce Brand that has been operating profitably for over 12 years. They sell a line of stylish Rain Resistant Fashion Accessories, which includes uniquely designed umbrellas, rain/sun hats, and bags. Their unique designs combine fashion with function, allowing them to target a niche in the umbrella market that has given them average gross margins of about 75%.

The brand has sold to over 7,500 wholesale customers over the past decade, with the top 2% of stores accounting for about 30% of their total wholesale revenue. They have a strong repeat customer rate among resorts and gift and fashion boutiques, and the brand is rated 5 out of 5 stars on the FAIRE wholesale marketplace. Additionally, the company ensures their umbrellas pass rigorous wind tests, with their commitment to quality leading to a considerably low product return rate.

Here are some of the brand’s notable KPIs:
• 12+-Year-Old Brand
• Strong Brand Equity
• Many Repeat Purchases
• Unique, Fashionable, Functional Designs
• Gross Margins Above 75%
• Significant Opportunities for Growth
• Can Be Operated from Anywhere in the World
• Longstanding Relationship with Outsourced Factory
• Private-Label Products

The novelty of their products has given them a strong appeal among customers, allowing the company to sell over $200,000 worth of umbrellas in 4 hours on the Today Show or Good Morning America.

The company also utilizes several geographically exclusive sales representative agencies and independent major account representatives to market their products, creates at least two wholesale-oriented catalogs each year, and attends multiple trade shows, boosting their brand image and reach in the wholesale market.

If you’re interested in learning more about what this acquisition can add to your portfolio, please contact Website Closers today for more details from our brokers.

WC 3601

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Additional Details:

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