Proprietary Women's Loungewear

Business Overview:

SellerForce® presents a DTC eCommerce business operating in the Women’s Apparel niche, which maintains a distinct competitive edge for its stylish loungewear designed for all occasions. With all designs created by the company’s founder and manufactured for this business by a trusted supplier, this 5-year-old brand enjoys healthy sales throughout the year and has a loyal customer base giving them a rising 30% Repeat Customer Rate.

With an Average Order Value of $105, the company now markets 14 unique dress styles on its Shopify website, each with separate sizes and color variants, and the business is exploring ways to design colorways and fabrics for different seasons to boost upsells. Customers have not only responded with strong sales but have given the company a whopping 1,600+ 5-Star reviews for the brand’s curated and proprietary line of elevated loungewear.

Key Performance Indicators for this company:
• 14 Proprietary Designs and Prints
• Proven Market Fit
• Tech Packs Available for Designs
• 80,000+ Email Subscribers
• 30,000+ Instagram Followers
• Large Catalog of Professional Images/Videos
• Trusted Manufacturer Relationship
• Full Website and Additional Pre-Purchased, Designed Shopify Theme
• TikTok Shop Setup
• Solidly Performing Meta Ads Campaigns
• 1,600+ 5-Star Reviews

This turnkey operation has a solid foundation for a buyer to take advantage of, which includes having all products shipped from the company’s partner 3PL. The seller now works as little as 15 hours per week managing this business and is assisted by several part-time contract workers who manage daily tasks, including customer service, paid media, and fulfillment. The company has continued to drive sales higher and expand its customer base through paid media campaigns on Google and Facebook, and an email newsletter sent multiple times every week to 80,000+ subscribers. These digital tools are bringing 22,000+ new visitors to their website every month.

This is an easy business to scale. The company has set up shops on Amazon and TikTok and could drive sales higher on both, while also starting a subscription service for existing customers to tap into.

Contact Seller Force today to learn more about this unique investment opportunity.

Listing ID: SF481

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Additional Details:

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