Full Service Printing & Signage Company

Business Overview:

SellerForce® presents a premier full-service printing and signage Brand committed to providing exceptional solutions to businesses and individual clients alike. Their dedicated team of professionals are experienced in graphic design, printing technologies, and signage productions, giving them the skill set needed to provide their comprehensive range of services. These services are tailored to their clients’ diverse needs, such as digital printing, large format printing, custom signage, vehicle wraps, and more.

The company doesn’t just deliver products: they are also a full-service UL electrical sign shop that specializes in producing illuminated Channel Letters, Cabinet Signs, Monument Signs, and LED Electronic Message Centers. They currently have close to 140 active engagements working with them and have enough dedicated clients that 60% of their revenue is generated from their repeat customers. Their client base has seen recent organic growth due to the population rising in their areas of operation, and through their addition of the digital press market.

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Property Features and Assets:

While they have been operating in Sheridan, Wyoming since 2016, they also operate in Johnson, Campbell County, and other areas throughout the state of Wyoming, solidifying their position as a leader in the printing and signage industry. Their established reputation, excellent customer service, and strong client loyalty have given them strong cash flow and consistent year-over-year (YoY) growth.

The brand strives to attract and maintain clients through their exceptional customer service and personalized consultations. This encourages repeat business and provides them with positive referrals and word-of-mouth recommendations. They strengthen their repeat business by offering discounts or special promotions for repeat clients and incentivize clients to promote the brand with a referral program that rewards existing clients for referring new business.

Current ownership spends 40 hours a week on general administrative oversight and strategic planning. The brand employs approximately 20 employees, including graphic designers, printing technicians, and proactive sales reps. They also have a general manager on board who oversees day-to-day activities.

Market Competition and Expansion:

The company is already on an upward trajectory, which a buyer can encourage through the right strategies. As Sheridan County is expanding at a compound rate of 5% a year, the buyer could take advantage of this growth by targeting affluent areas in Wyoming. Their primary competitor also recently closed, leaving excess market to capture. The seller predicts this sees an upside of between 20 and 30%.

Additionally, the launch of their digital press market is expected to grow 43% this year, with the revenue from this channel in 2023 being $120k. A buyer could easily invest more in the company’s existing marketing campaign to spread brand awareness and promote their newer services as they continue to expand.

Stats

• Strong cashflow
• Existing client base
• Consistent year-over-year growth
• Management team in place
• 60% Repeat Client Rate
• Close to 140 active engagements

If you’d like to learn more about this deal and what it can offer you, please contact SellerForce for more details from our brokers today.

Listing ID:SF354

Additional Details:

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