Prime Location, Profitable Restaurant & Lounge

Business Overview:

This trendy upscale Restaurant and Lounge was established nearly three years ago in the heart of downtown El Paso. The lounge has become a thriving hub for craft cocktails and live entertainment. From its inception, the business has attracted a diverse clientele with its innovative drink menu, elegant ambiance, and vibrant location.

Over time, the lounge has grown into a favorite spot for both locals and visitors, offering not only exceptional cocktails but also regular live music performances that add to the dynamic atmosphere.

The combination of seasonal drinks, signature creations, and entertainment has solidified its place as a standout destination in El Paso's nightlife scene.

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Property Features and Assets:

Monthly Rent: $6,715.00

Square Units (Foot, Meter): 4,800

Lease Expiration Date: March 31, 2025, 12:00:00 AM

Terms Options: Buyer will be able to negotiate new Lease as part of Purchase agreement

Facilities:Located right off a major freeway with easy on and off access in the heart of downtown El Paso, Texas.

FF&E Overview: Chairs, Tables, Bar Equipment

FF&E General Condition: Good Condition

Market Competition and Expansion:

Competition: 

- Signature Craft Cocktails
- Elegant and Inviting Ambiance
- Prime Downtown Location
- Locally Inspired Cocktails
- Very Well-known brand in the area
- Exclusive, Rotating Menu
- Artisanal Pairings and Small Plates
- City Views
- Established Clientele
- Significant Local following
- Proximity to Cuidad Juárez
- Semi-Absentee Managed Business

Expansion: 

- Expanding Event Hosting: Increasing private event bookings, such as corporate gatherings, birthday parties, or weddings, can significantly boost revenue. Offering customizable packages with exclusive cocktail menus and live entertainment options can make this lounge a preferred
venue for special occasions.
- Collaborations with Local Businesses: Partnering with other downtown El Paso businesses, such as hotels, theaters, or event venues, can drive foot traffic through cross-promotions. Offering pre-show or after-party specials could create synergy with nearby attractions.
- Seasonal and Holiday Promotions: Capitalizing on key seasonal events like Halloween, New Year’s Eve, and other local celebrations can draw more patrons. developing themed cocktails and hosting exclusive events tied to these dates can make the lounge the go-to spot during
festive periods.
- Expanding Cocktail Offerings: Introducing cocktail classes, mixology workshops, or tasting events could appeal to cocktail enthusiasts looking for unique experiences. These events could also serve as a great way to build customer loyalty and attract a niche audience.
- Digital Marketing and Social Media Presence: Growing the lounge’s online presence through targeted social media campaigns, influencer partnerships, and consistent content (like behind the
scenes of cocktail creations or live entertainment) can help reach new audiences and engage with current patrons.
- Developing a Loyalty Program: Creating a rewards or membership program for regular
customers could increase repeat business. Offering perks like exclusive tastings, discounts on special events, or early access to new menu items can enhance customer loyalty and boost sales.
- Opening for Lunch and Brunch: Expanding the operating hours to include lunch and brunch could attract a new segment of customers. Offering a brunch menu with specialty cocktails and light fare could draw in daytime patrons looking for a stylish and relaxing environment, while lunch options could cater to the downtown business crowd.

Reason for Selling:

Additional Details:

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