Premium Men's Apparel ECom Brand | Loyal Customers

Business Overview:

A SellerForce® offering, this DTC eCommerce Brand operates in the Men’s Clothing niche, using a DropShipping business model to market its line of shirts, pants, and shoes that provide clothing with style but without breaking the bank.

Their 50+ SKUs are sold primarily on Facebook marketplace, and their products are carefully selected based on their research into market trends and customer demand. The company also closely follows the performance and insights from its paid media campaigns on Facebook to determine which products are doing best.

This DTC business continues to get healthy sales with a $68 Average Order Value, and customers like what they’re getting as the company maintains a solid 4.8 seller rating based on thousands of positive reviews.

The company has also put a strong focus on upselling to their existing customers, and their Repeat Customer Rate just shot up by 8%. The company takes advantage of both paid advertising on Facebook and Instagram and social posts on both platforms to drive sales higher. Their social posts continue to generate solid levels of organic traffic to their Shopify website, which is now getting a hefty 40,000+ unique monthly visits.

Customer service has also been a top priority. The company’s DropShipping model ensures fast delivery through the brand’s suppliers, which has given the company an exceedingly high customer satisfaction level.

Their marketing campaign has been equally effective. Their paid media campaigns rely on data-driven ad testing that leverages highly targeted campaigns to reach the right audience at the right time and targets users based on demographics, interests, and behavior. Eye catching visuals, video ads, and retargeting strategies also drive higher levels of customer engagement and boost conversions.

The company also uses email marketing campaigns to boost upsells and cross sells and increase their customer lifetime value.

A turnkey business, a virtual assistant now handles customer service. For a buyer, there are multiple growth opportunities available to this business operating profitably in the men’s clothing vertical. That would include expanding the product line to offer a wider selection and meet the needs of a more diverse customer base and testing new creatives designed to improve conversion rates. The company could also use video marketing on TikTok and Snapchat and social posts on Pinterest to enlarge their customer base and expand sales channels to include shops on Amazon and Walmart.

Contact SellerForce today to learn more about this unique investment opportunity.

Listing ID: SF464

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