Pet Industry Mfg (Nutrition Focused Segment)

Business Overview:

This company is a unique opportunity to enter the billion-dollar pet care and treats industry. The business model was designed by pet lovers for pet lovers. The company provides high-quality, nutritious cat and dog products that promote health and wellness.

The benefits of this business are in the market data:
• Pet ownership has risen from 71 million in 2001 to 101.9 million in 2024 (American Veterinary Medical Association)

• American households spent $136.8 billion on their pets in 2022, an 11% increase from 2021 (Bureau of Labor Statistics)

• The pet food industry is projected to grow at a compound annual growth rate (CAGR) of 11.1%, reaching $193.65 billion by 2032.

This upward trend is expected to continue as more households bring pets into their homes and spend more on nutrition care. Now is an excellent time to enter the pet industry. The new owner will be able to capitalize on this growing market with a company that already has a magnificent reputation.

The company currently has 1000's of customers. The majority of those are in the Pacific Northwest. The current owner has begun expanding across the US; however, much growth is left with the right marketing strategies.

The competitive advantages of the company include high quality, all-natural ingredients, human-grade standards, and ethical sourcing for its wide variety of products.

With a focused marketing plan, the new owner can broaden its distribution channels and increase visibility and maximize sales opportunities. Some untapped areas are expanding the company's SEO/SEM presence, especially on Google, Chewy, and other pet sites. Additional growth could come from hiring new distributors/brokers in the pet industry to make connections across the country in pet specialty locations like boarding, daycare, and specialty shops. There is great potential for the new owner to reach areas outside the Pacific Northwest with a strong digital marketing message. The new owners can also take advantage of the untapped potential of subscriptions, affiliate marketing, and loyalty programs in partnership with their distribution channels.

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Additional Details:

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