Performance Auto Parts ECommerce Brand

Business Overview:

WebsiteClosers® presents a 14-year-old eCommerce Brand that targets car enthusiasts looking to modify their vehicles with Premium Performance Auto Parts like superchargers, wheels, tires, and fuel systems, boasting an AOV of $1,190. They offer an extensive range of products through their website, with some sales also conducted through eBay. Most recent 12 months performance saw over $16 Million in Revenue, which was 16% over the prior year.

The brand has built a reputation as a highly trusted business in the performance aftermarket industry. While they are predominantly a DTC brand, they also generate some profit through wholesale and see steady sales throughout most months of the year. They utilize a hybrid inventory model, maintaining about $1 million of in-house inventory at any given time in their 5,400-square-foot warehouse – they also ship some items directly from manufacturers and distributors to keep their catalog well-rounded. The company ships an average of 40 to 60 orders per day.

Here are some of the company’s notable KPIs:
• Strong and Consistent Revenue Growth
• High AOV of $1,190
• 100k+ Email Subscribers
• Highly Trusted Brand in Performance
• Knowledgeable Team in Place
• Hybrid Inventory Model
• 40-60 Orders Shipped per Day
• 1.8 Million Annual Website Visitors

The company's marketing consists primarily of Google and Meta paid ads alongside SEO and email marketing to their 100,000+ subscribers. All marketing efforts are outsourced to various agencies. These efforts, coupled with occasional posts on social media, led to 1.84 million visitors to their website last year.

Current ownership is responsible for the brand's normal business administration, ordering inventory, overseeing salespeople, and handling HR. The company has a capable team in place to manage their other day-to-day operations, including their strong customer service.

If you’re interested in getting behind the wheel of this acquisition, please contact WebsiteClosers® today for more details from our brokers.

WC 3635

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