Nutritional Supplement ECom Brand | 61% Recurring

Business Overview:

WebsiteClosers® presents a Nutritional Supplements eCommerce Brand that focuses on Energy, Focus, and Longevity. The company uses Science-Formulated, Premium Ingredients in all of their dietary supplements. The brand’s products fall into a premium tier that is more expensive than the competition. This pricing has proven to place them well in the market because they are seeing 61% of their revenue from return and subscription customers, a very high KPI in this sector that usually sees repeat customer rates somewhere between 20-40%. The brand now has a 4.8-star rating on Trustpilot and over 2,000 subscribers.

The brand was designed to improve users’ quality of life with ingredients like NMN, resveratrol, and magnesium. Raw materials are sourced from high-quality suppliers and manufactures in GMP certified facilities, with their products using formulas crafted by ownership in-house. The company enjoys an AOV of $100, a 60% YoY Growth Rate, and 39% Net Margins.

Here are some of the brand’s noteworthy KPIs:
• 60% YoY Growth Ave
• 2000+ Subscribers
• 61% Revenue from Return & Subscription Customers
• 39% Net Margin
• $1.5m+ Annual Recurring Revenue
• CLV of Average Subscriber $400
• AOV $100 USD
• 4.8 Trustpilot Review Average
• 90%+ is DTC Website Sales
• Minimal Owner Workload

Their supplements have been a hit among customers in the 40+ age range, who have extra money to spend on looking and feeling their best. These customers often feel the effects of the supplements right away, leading to many subscribing and happily endorsing the products to their peers.

Current ownership spends between 10 to 14 hours per week negotiating new deals and handling inventory forecasting. Their ads are managed by a marketing agency, and they retarget the 50,000 names in their database with the help of an email marketing agency. The owner’s modest workload will give a buyer the freedom to work on the many scale opportunities available to the brand.

Contact WebsiteClosers® today if you’re interested in hearing more about this healthy deal.

WC 3507

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