Natural Supplements Brand | 48% Repeats | ECom

Business Overview:

Website Closers® presents an eCommerce Brand operating in the Natural Wellness sector with a committed and loyal DTC customer base and a high-growth retail and wholesale segment. This 10+ year brand has a loyal customer base that appreciates the healing qualities of its product array, which includes oils, gummies, capsules, and even pet products.

Sales remain strong and the company has an Average Order Value of $79. eCommerce sales are now 36% of sales, with 38% from Brick & Mortar Retailers, and 26% from Wholesale Accounts, a really nice mix of sales that allows the company ample room for continued growth. The business maintains strong cash flow and it practically runs itself … with a devoted staff that has been with the company from the start, allowing a new owner the opportunity to run the business semi-absentee or more hands on, depending on preference.

As a pioneer in packaging and selling natural wellness products, the company now benefits from having some of the deepest connections to customers, retailers and wholesalers in this industry. To further entice its B2B sales, the business offers a franchise program that lets entrepreneurs open a store featuring this brand’s product line. With its strong connections in the market, the company is recognized as a leading natural wellness brand with an impressively wide range of products, and sales are not reliant on a handful of products. Their top seller represents just 14% of overall sales. The business also maintains a rising 48% Repeat Customer Rate.

Here are some of this deal’s noteworthy KPIs:
• 10+ Years in Business
• Well Established Franchise Program for 3rd Party Entrepreneurs
• High-Quality, Comprehensive Product Line
• High Demand Botanical Extracts
• Established Distribution Channels
• Operates several Company-owned Retail Stores
• 60,000+ Email Database
• $79 Average Order Value
• 48% Repeat Customer Rate

The company’s experienced staff handles daily tasks, and the business is so highly automated that the largely absentee founder works as little as 1 hour a month. The business benefits from trusted and secure relationships with 10 reliable suppliers, and is now shipping 15+ orders a day, with online and retail sales shipped 5 days a week.

A new owner can take advantage of this recurring revenue and experienced staff to scale this business, and a major opportunity comes through marketing. The company now publishes blog posts and sends out an email newsletter to 60,000+ subscribers, which leaves plenty of untapped digital marketing tools to employ. The new owner could use paid media on Google, and a social media marketing campaign that partners with influencers, to build brand recognition and drive sales higher.

Contact Website Closers today to learn more about this investment opportunity.

WC 3646

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