Multi-Channel ECommerce Business

Business Overview:

This is a unique opportunity to acquire a U.S.-based, multi-channel eCommerce brand with vetted supplier accounts on high-trust platforms such as Walmart (Sold & Shipped by Walmart.com), Wayfair (under a proprietary house brand), and Overstock, alongside established marketplace presence on Etsy, eBay, Amazon, and Faire. These accounts are difficult to obtain today and represent a rare entry into platforms that prioritize vendor trust, account history, and compliance.

Founded in 2012, the company has built a solid foundation in seasonal, holiday, and home décor, but the accounts themselves are not category-restricted. Buyers can easily expand into other product categories by submitting internal requests to the platforms—making this business highly scalable across industries.

The business operates a hybrid B2B and B2C model. On the B2B side, supplier platforms handle customer service and fulfillment, reducing overhead and maximizing margins. Meanwhile, the B2C side features strong Amazon and Etsy accounts with a base of loyal customers and high-quality reviews.

Included in the sale are all operational assets, brand IP, supplier and marketplace accounts, and a $500,000 SBA loan at 3.75% interest with favorable monthly payments of just ~$2,500.

This is a compelling opportunity for buyers seeking immediate access to premium eCommerce sales channels without the long onboarding and qualification process—backed by an infrastructure built for growth.

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Property Features and Assets:

The business was originally founded to sell seasonal and holiday-themed products through online platforms. During its early years, the company built a strong reputation for reliable fulfillment and quality merchandise. A major milestone in its growth was the successful acquisition of direct supplier accounts with major retailers such as Walmart, Wayfair, and Overstock — accounts that are now closed to new applicants and regarded as highly exclusive.

When the COVID-19 pandemic disrupted online marketplaces and impacted its original Amazon sales channel, the company quickly pivoted by creating a secondary entity to maintain continuity and serve its growing wholesale and platform-specific accounts. While this period introduced temporary challenges to overall revenue, it also marked a shift in strategy toward greater B2B engagement and streamlined operations. Today, the business runs lean, focusing on maximizing the value of its supplier relationships and digital shelf space.

Market Competition and Expansion:

This business holds a distinct competitive advantage through its direct supplier status with major platforms. Unlike typical marketplace sellers, it operates with elevated visibility, trust, and logistical support from partners like Walmart and Wayfair. Most competitors rely on standard third-party marketplace listings, which lack the marketing leverage and customer confidence of “sold and shipped by” designations.

The exclusivity of these supplier accounts also creates a high barrier to entry — new sellers are no longer being onboarded under these programs. Additionally, platform-handled fulfillment reduces operating costs and support burdens, giving this business an edge in profitability and efficiency.

In a saturated eCommerce environment, these trusted relationships with top-tier platforms allow the business to stand out and scale in ways that most new entrants cannot.

The most significant opportunity for growth lies in the strategic expansion of product categories within the company's exclusive supplier accounts. These accounts are in excellent standing, and adding new SKUs — particularly in categories such as cleaning supplies, home organization, or décor — could significantly increase sales without needing to develop new platform relationships.

Additionally, the business could regain higher-margin B2C sales by revitalizing direct-to-consumer channels with marketing support. Other growth areas include improving SEO and paid advertising, optimizing pricing strategies, and expanding into international fulfillment through existing accounts. Because the seller is offering a full handover of operational knowledge and existing platform relationships, a new owner could begin scaling immediately.

Reason for Selling:

Additional Details:

Relevant Links:

• View more California businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker