25 Year Men's Natural Grooming ECommerce Brand

Business Overview:

Website Closers® presents an eCommerce Brand that offers an array of Men’s Natural Grooming Products that are plant-based, vegan personal care items that have been infused with essential oils, plants and herbs. These products consist of colognes, body washes, deodorants, shave cream, and tattoo care. The products have proprietary fragrance formulations & unique brand positioning. They are a 25-year-old veteran of the Industry, boasting strong brand equity and proprietary product formulations for their product array. Their products are made exclusively in US facilities via contract manufacturers and sold under their brand at an online AOV of $100.

One of the brand's biggest selling points is their thriving TikTok presence, with the platform generating 70% of their sales. Through strategic partnerships with high-follower affiliates, they have consistently generated 2x to 4.5x RoAS, demonstrating the strength of their marketing strategy. The company has developed long-term relationships with key influencers to boost their brand presence, allowing for cost-effective and prioritized promotions.

Their success on TikTok has created a halo effect that has increased sales on their other storefronts as well, which include Amazon and their own branded website. The company has strong Repeat Customer Rates across these platforms, with 15-20% on TikTok Shop and 32% on the website.

Here are some of the brand’s notable KPIs:
• 25-Year-Old Brand
• 51% YOY Profit Growth
• Proprietary Fragrance Formulations & Unique Brand Positioning
• Diverse Sales Channels
• $100 AOV
• Repeat Customer Rates: TikTok Shop (15-20%), Shopify (32%)
• 3PL Fulfillment for All Online Sales
• No Employees; All Operations Handled Via Contractors/Agencies
• Monthly Visitor Metrics: TikTok Shop (115K), Shopify (7K)
• Email List: 7K+ And Growing Through Lead Generation
• TikTok Strategy Drives 2x–4.5x ROAS
• Ongoing Expansion into YouTube, Google Search, and SEO
• Shopify-Based eCommerce Operations with Standard Apps/Tools

Another major strength the brand offers is a fully outsourced operational model, which allows for lean and efficient management. They have no employees outside of ownership, with all functions handled by third-party contractors, fulfillment partners, and marketing agencies.

The brand operates on a 3PL model, stocking $1M worth of inventory at any given time and relying on external partners for fulfillment across their platforms. This allows ownership to focus on scaling sales over operational complexities.

If you’re interested in learning what else this established acquisition can offer you, please contact Website Closers today for more details from our brokers.

WC 3589

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Additional Details:

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