SBA Pre-Qualified Men's Accessories Brand

Business Overview:

Website Closers® presents an SBA Pre-Qualified eCommerce Brand that has been focused on one thing, and one thing only, for 18 years the development of high-quality Magnetic Collar Stays for Men’s Shirts. With a specialized focus, they have transformed collar stays and established a brand recognized for premium quality.

The company offers a wide range of power stays for Dress Shirts and Polos with different styles depending on taste. These products transform shirt collars into hidden-button-down collars, eliminating floppy shirt collars for good. As an SBA Pre-Qualified opportunity, this business can be acquired with just 10% down, with the balance financed over a 10-year Small Business Administration loan at competitive rates. This method allows for rapid return on their investment and is ideal for someone ready to step into the eCommerce space with a brand already well-rooted in the marketplace.

With 25 SKUs, the brand's products are available across the US, Canada, Mexico, and beyond, selling through Amazon, Shopify, and wholesale channels. The company enjoys consistent sales year-round, with a notable increase in May leading into Father’s Day. The brand name is such that a new owner can continue to build out the collar stays or advance the product line into adjacent verticals using the strength of the brand as their foundation.

Marketing efforts include paid advertising through Google Ads, Facebook Ads, and Amazon Ads, as well as leveraging their email database of over 47,000 subscribers through effective email marketing campaigns. Additionally, they began implementing SEO strategies in May with the help of a specialized firm. The company boasts a 22.79% repeat customer rate, with an average order value (AOV) of $44.16 on Shopify and $25.74 on Amazon.

Key performance indicators for this business:

• Multiple Sales Channels
• Well Established 18-Year-Old Brand
• Laser Focused Brand | Solid Reputation
• New Royalty Agreement Signed with Third Party
• AOV: Shopify $44.16, Amazon $25.74
• 23% Repeat Customer Rate
• 90% DTC, 10% Wholesale
• Low Workload – Owner Works about 6 hours/week.
• 47,000+ Email Database
• 100% SBA Financing Approval

Operating efficiently with a 100% stock model, about 80% of volume is managed through Amazon FBA. The remaining shipments are handled in-house, averaging around 17 shipments per day for branded website sales and small store orders. The company has made significant strides in expanding their global reach and product line. It has recently obtained VAT registration in the United Kingdom, France, and Germany, allowing it to begin selling across Europe.

The company receives weekly orders ranging from 50 to 100 units. They plan to leverage Amazon’s fulfillment centers in these regions and are looking at partnerships with a 3PL provider to support D2C and B2B sales in the European market. The brand is set to launch two new product line alongside their patent application. Ownership dedicates approximately 6 hours per week to overall strategy and decision-making, while a capable team, including a full-time COO, a part-time bookkeeper, a part-time order fulfillment worker, and a part-time graphic designer and photographer, manages the rest of the operations. This business is well-positioned for a buyer to capitalize on their strong brand, unique product offerings, and expanding market presence.

Contact Website Closers today if you believe this brand is a strong fit for your investment portfolio.

WC 3524

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Additional Details:

Relevant Links:

• View more Florida businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker