Marketing Media Company | 37M+ Military Community

Business Overview:

Sale Pending - This company is a well-established digital marketing agency and media company with over 15 years of experience in the military resale market. The company serves 37 million military families within the $11 billion commissary and exchange retail industry. As an industry leader, they deliver omnichannel marketing campaigns that integrate digital strategies with offline point-of-sale promotions, providing a seamless experience for clients and consumers alike.

While the business generates some revenue for consulting services, traditional agency support, web hosting, etc., the great majority of the revenue is realized annually in the form of recurring Media Package investments by their large Fortune 500 clients.  Leading manufacturers and service companies leverage their media capabilities to amplify and/or expand their existing marketing strategies to include the carefully managed community of highly engaged military families and consumers.

The business is successfully run by the CEO, working full-time managing the day-to-day operations of the company.  He is complimented by a strong team of subject matter experts, each having silos of business categories that they manage.

Since its inception, the business has experienced consistent growth and success. With an impressive net profit margin of approximately 40%, the company has established itself as a well-respected authority. This thriving platform offers an exceptional opportunity for a new owner to leverage its proven success and strong industry recognition to achieve even greater heights.

Key Benefits

• Unique Access to the US Military Community and The Military Resale Market

• Strong Team of Experts Ready to Transition to New Ownership

• Proven Revenue Growth with Over 15 Years Operating History

• Owns Multiple Proprietary Military Focused D2C Websites & Clubs

• Diversified Fortune 500 Advertising Clients w/ High Recurring Revenue

• No Direct Competitors Boasting Both Media Assets and Marketing Agency

• Highly Profitable: 67% Gross Margins / 40% Net Margins

• 85% Recurring Clients, $195K MRR, $25K Average Rev Per Account (ARPA)

• Annual Winners – Chief Marketers Top 200 Agencies Awards Last 5 Years

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Market Competition and Expansion:

Competitive Advantages 

• The company’s ability to provide data-driven reporting to address the KPIs of Fortune 500 marketing teams  

• When combined with their own highly trafficked assets, their scalable and multi-faceted media programming options are extremely difficult to mimic for competitors

• Additional competitive advantages include their analytic, line-item reporting, digital, social, email, influencer and membership driven communities with integration into the in-store environments

• Unique access to over 37M US military members, their families and the military resale market including global commissaries and exchanges.

Growth and Expansion

Based on a new ownership’s expertise, there are numerous networks and relationships that would be in play to fast-track and further leverage these highly engaged and trusted customer communities.

Reason for Selling:

Additional Details:

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