Floral Business Primed For Exceptional Growth

Business Overview:

This is not your average flower shop—this is, a premier luxury floral business in Orange County with over 20 years of success. This business is the go-to floral brand for high-end events, weddings, luxury hotels, corporate clients, exclusive photoshoots, and major brand collaborations.
Prestigious Clientele & High-Value Partnerships
The company has built an elite reputation and a loyal customer base, working with world-renowned brands.
Diverse & Scalable Revenue Streams
Revenue is generated through multiple channels, ensuring stability and consistent growth:
• Luxury Events & Weddings – Highly sought-after floral designs for elite weddings, corporate functions, and private events.
• Online Sales & E-Commerce – A streamlined Shopify platform with integrated paid media, social, and email marketing for direct-to-consumer sales.
• Retail Sales – High-traffic retail sales at two locations.
• Hotel & Shopping Center Contracts – Providing upscale floral décor and seasonal installations for top-tier hotels and luxury retail centers.
• Floral Classes & Pop-Ups – A growing segment with recurring clientele and brand collaborations.
• Subscription & Corporate Gifting – Established partnerships with brands and offices for recurring floral subscriptions.
Operational Excellence & Growth Potential
The new owner will step into a business that has already been streamlined and optimized for efficiency and profitability:
• Fully Automated Marketing & E-Commerce – SEO, Google Ads, Social Media, and Email Campaigns are all actively driving sales.
• Optimized Pricing & Inventory Management – Cost-saving strategies have already improved margins, with even more room for profitability.
• Luxury Brand Positioning – The company is a recognized leader in high-end floral design, making it a top choice for affluent clientele and five-star hotels.
If you’re looking for a turnkey floral business with a luxury brand reputation, loyal clientele, and a proven track record of success, this is the perfect investment opportunity.

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Property Features and Assets:

Over the past 18 months, the current owner successfully increased annual revenue by 21%, driving growth from $623K to $756K, and SDE to 116K in 2024. Beyond financial gains, his work significantly reduced the daily operational burden on leadership.

The prior owner still works in the business and manages the day-to-day operations. She sold the business so she could focus on the artistic side of the business without having the responsibilities of logistics, growth, operations, etc. The current owner was able to transition from being immersed in daily tasks to focusing on strategic growth, ensuring he was able to work on the business rather than being stuck in it. He streamlined the business, focusing on reducing costs, boosting revenues, optimizing operations, implementing effective marketing strategies, and most importantly - ensuring it operates smoothly with minimal supervision. Now, it's well-prepared to handle substantial growth/profit.

Market Competition and Expansion:

There is potential growth in every aspect of the business. Some notable larger opportunities include
1. Booking more/larger events
2. Become the suggested florist at more hotels for weddings.
3. Taking on more hotel and corporate accounts
4. Booking multiple Halloween, Thanksgiving, and Christmas Decor installs
5. Source larger and more complex inventory offerings to bolster e-commerce.
6. Build out Doordash/UberEats.
7. Funeral homes - We recently built out an entire sympathy offering and could gain significant revenue from this opportunity.

Although there's no shortage of flower shops in Southern California, there are a select few that can offer the artistic expertise, customer variety, name brand recognition, and operational capabilities this business offers. It has been able to separate itself as a well known luxury brand in the Southern California Floral Industry.

Reason for Selling:

Additional Details:

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