Est. Event Decor And Party Decorating Business

Business Overview:

This is a well-established, 34-year-old event décor and party planning company based in Houston, Texas. The company provides custom décor services for a wide variety of events, including proms, corporate events, birthdays, charity galas, and more. With a strong reputation in the industry and established customer base, the business services about 100 events per year, specializing in contracts ranging from $2,000 to $20,000.

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Property Features and Assets:

The business operates out of a leased warehouse facility that houses an extensive inventory of props, décor items, and equipment needed for event setup and breakdown. The facility allows for the storage and organization of various décor materials, supporting the business’s capacity to handle multiple events. The warehouse is not included in the sale, but its layout and storage capacity support maintaining the business’s current operations and inventory levels. A new owner may choose to continue leasing this space or explore alternative facilities based on location and storage needs.

Assets = $102,693

Market Competition and Expansion:

The Houston event décor and planning industry is a competitive landscape with a mix of established companies and specialized providers. Key players bring substantial offerings, with services that range from full-event production to luxury rentals and floral design. These companies often cater to high-end events, providing specialized décor, furniture, and lighting options. With varied expertise, these competitors serve corporate, social, and private clients, creating a dynamic marketplace where both versatility and niche specialization are valued.

Despite this competitive environment, the business stands out due to its decades of experience, client-centric approach, and comprehensive inventory. Unlike many competitors, it offers highly customized décor solutions for a diverse range of events, including corporate functions, charity galas, proms, and social gatherings. The business’s personalized service, driven by the owners’ direct involvement, has cultivated a loyal client base and strong reputation in the Houston area. This dedication to client satisfaction and ability to adapt to unique event needs give it a competitive edge.

What truly differentiates this business is its extensive, versatile inventory, which allows for creative flexibility and quick adaptation to client preferences without the need for substantial outsourcing. By providing a seamless, personalized experience from consultation to event breakdown, the business has carved out a valuable niche, attracting clients who seek tailored, detail-oriented event décor that many larger providers may not offer. This combination of longevity, personalized service, and adaptability positions the business well within the Houston market.

The company's prospects for growth lie in optimizing its operations to handle more events, expanding into adjacent services, leveraging technology, and developing partnerships. Additional expansion of marketing efforts and new marketing channels could also help with new growth. With the event décor and planning industry trending toward customization and unique experiences, the company has a strong foundation to build upon.

Reason for Selling:

Additional Details:

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