Established Designer Fragrance Amazon Business

Business Overview:

With a global market size valued at $50+ billion in 2022, this well-established Amazon business is an online retailer of luxury designer fragrances for men & women. The business offers the world’s most coveted brands and curates a selection of fragrances in sampler packs that are in high demand. Consumable luxury products equate to higher volume sales which is perfect for building the customer base. This niche is ripe for expanding product offerings given the highly driven beauty industry.

Inventory is stored at a 3PL facility and shipped to Amazon for fulfillment to customers requiring only 4 contractors making it a simplified and turnkey business model for new owners. The owner is currently working about 10 hours per week to oversee the company.

As a 95% Amazon business, with 1,000+ reviews and a 4.7-star rating, this business’s success has been driven by their longstanding position in the marketplace and consistent supply of highly demanded SKUs, allowing the business to enjoy high sales volume since inception. This well-established Amazon business has demonstrated YoY growth which has continued with Sales up 12% and Profits up 53% for 2024 YTD over the same period last year! The company also has two new landing pages for existing products that just recently went live and are already driving additional sales without having turned up marketing efforts.

In addition, the company has 3 new private brands with trademark pending in the beauty care products industry that are nearly ready to launch and could be included with the sale with additional price negotiable. The brands offer a new owner the ability to capitalize on investments already made in the development and launch of new products to readily reap the rewards of increasing sales and expansion in the beauty and health categories.

Key Benefits

• Strong, Easy to Remember and Keyword-Rich Domain Name

• High Sales Volume - grown consistently in revenue since inception

• Easy, Low Risk Transition - high inventory turn rate

• Turnkey Business - established presence on Amazon

• Strong Relationship and Tenure with Amazon - one of the top fragrance retailers

• Well Established and Trademarked Brand

• Passive Income/Ownership Opportunity

• Huge Growth Opportunity

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Market Competition and Expansion:

Competition

Competitive advantages include:

• Outside of Amazon, there is little competition for the curated fragrance sets

• Amazon Brand Registry - which allows them to create their own value-added content and have one of highest feedback ratings over past 365 days

• They have an impeccable account health rating with Amazon and high feedback ratings

Growth And Expansion

Building upon its solid performance and established foundation, this business is perfectly positioned to scale.  Strategies to continue business growth and profitability are:

• Accelerating current growth and new product offerings within Amazon marketplace

• Expanding to additional Amazon marketplaces internationally

• Driving revenue through direct-to-consumer and existing website/landing pages - untapped potential

• Launching on other marketplaces and platforms such as Walmart, Target, eBay, Etsy, Bonanza, Poshmark, etc.

• Expanding product offerings within the beauty industry - significant opportunity in skincare, haircare, body care, makeup, etc.

• Utilizing the marketing function - paid marketing, email marketing, social media, affiliate marketing, etc.

• Launching a wholesale business

Reason for Selling:

Additional Details:

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