SBA PreQual ECommerce | US Sourced Health & Beauty

Business Overview:

WebsiteClosers® presents an SBA Prequalified eCommerce Business focused within the Health and Beauty Category. This eCommerce Business has been in business for 7 years and has quickly established themselves across multiple online marketplaces. They sell over-the-counter (OTC) items and have built a strong reputation via consistent customer satisfaction, as evidenced by their impressive tally of tens of thousands of product reviews and strong buy box coverage. With an average order value of $30 and nearly 800 orders processed daily, this business has become a dependable performer in their niche.

The most compelling aspect of this company is its impressive growth achieved entirely without the use of paid marketing—a rare and powerful indicator of both product-market fit and strong organic demand. This untapped marketing channel presents a golden opportunity for a new owner: by simply introducing strategic paid campaigns, there’s enormous potential to rapidly scale revenue, expand customer acquisition, and unlock new markets. The groundwork is already laid—the next owner can ignite growth with a lever that’s never been pulled.

This opportunity stands out thanks to their varied sales mix: Walmart, Amazon, eBay, and Wholesale. The seller has structured operations around a 3,000 sq-ft turnkey warehouse, ensuring efficient handling of inventory and fulfillment while keeping operating costs in check. Despite working less than 20 hours a week, the founder has maintained a sustainable and profitable system that delivers consistent seller discretionary earnings (SDE) north of $1 Million.

Key Performance Indicators for this business include:
• SBA Prequalified
• 7-Year History
• Tens of Thousands of Product Reviews
• Strong BSR & Buy Box Coverage
• Health & Beauty Category
• U.S. Sourcing
• Zero Marketing
• AOV $30
• Multiple Sales Channels
• 800 Orders/Day
• 20 Hours/Week
• Platform & Infrastructure and Well-Positioned to Scale

The business benefits from long-standing relationships with suppliers, a meticulous sourcing strategy, and a reporting system that optimizes inventory and margins across various platforms. Their setup has allowed the current owner to focus on expansion and operational refinement without the need for a significant marketing spend, relying instead on strong vendor networks and customer loyalty to drive repeat business.

A strategic buyer can seize immediate growth opportunities by expanding the product catalog and establishing a dedicated DTC website (Shopify or WooCommerce are great options). Launching some paid ads via a company website could significantly boost sales 3x. With the current infrastructure in place and a wide array of opportunities to tap into untapped markets, this business is poised on a rapid scale and increased profitability under new ownership.

If you’re intrigued by a well-established operation that combines efficient processes, strong online marketplace performance, and significant growth potential, contact WebsiteClosers® today for more details from our brokers.

WC 3663

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Additional Details:

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