ECommerce Brand / Tactical Optics & Flashlights

Business Overview:

WebsiteClosers® presents a Private Label eCommerce Brand that has lit up their customers’ lives since 2007. They sell a range of high-quality gun laser sights and tactical flashlights, with their approximately 44 products selling at an AOV of $65. The high standards their products are known for are maintained by their manufacturer, with whom the brand has held an excellent relationship for over 15 years.

The company sells through Amazon, eBay, and their own website, with Amazon accounting for about 66% of their total revenue. Their Amazon stock is handled through FBM and FBA, while their eBay and website stock are fulfilled by the brand themselves. They currently stock $250,000 in inventory, which is somewhat above normal. They also see no strong seasonality outside of a slight uptick during the holiday season.

Here are some of the brand’s core KPIs:
• Excellent Manufacturer Relationship Spanning 15+ Years
• Business Can Be Run from Anywhere
• Home and Personal Defense is a Fast-Growing eCommerce Category
• Strong Quality, Production Time, and Low Error Rate from Manufacturer
• $100,000 Worth of Inventory Included in the Sale Price
• $65 AOV
• Approximately 44 Products
• Marketing Consists of PPC and Occasional Social Posting
• No Employees Outside of Owner

Current ownership spends 15 hours per week on their key responsibilities, which consist of fulfilling in-house orders, answering customer inquiries, placing manufacturing orders, monitoring inventory levels, and handling social media posts and interactions. Their PPC ads, which act as the backbone of their current marketing campaign, are handled by an outsourced PPC manager.

If you’re interested in learning more about the details of this brilliant brand, please contact WebsiteClosers® today for more information from our brokers.

WC 3611

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