ECommerce Footwear Brand | Viral Sales

Business Overview:

A SellerForce® offering, this online store has attracted a solid audience for its line of Cozy Shark-Shaped Slippers that come in various designs, including fleece-lined models to provide comfort in the winter. Now being sold in Spain and Italy, the playful and fun products have caught the eye of shoppers who appreciate how ideal they are as indoor footwear and a creative gift for family and friends.

With a $52 Average Order Value, the company has not only attracted buyers for its line of adult slippers, but has seen its sales of children’s slipper models rising as well.

Launched in June 2022, the company markets its SKUs in Italy and Spain through two Shopify stores, and the sellers have demonstrated a flair for using digital marketing to boost sales and attract new customers. That includes social media marketing on Instagram, video marketing on TikTok, and partnerships with influencers to build higher brand recognition.

Their organic traffic keeps rising, and most recently has delivered 12,000+ unique monthly visitors to their sites. The company is also adept at using its posts on social media to build up strong followings. That includes 27,400+ followers on Instagram, 12,600+ YouTube followers and a whopping 118,000+ on TikTok. Since first launching, the owners have created organic TikTok videos, while also posting blog articles on the brand’s websites to boost their visibility, but at the same time they rely on free organic traffic to boost sales rather than an expensive marketing budget.

Their marketing provided the brand with another benefit, and that was getting notable press coverage in European magazines.

The company’s success in product marketing creates a clear roadmap for the investor who acquires this business. Expanding this brand could be as simple as launching new products in related verticals, and expanding into additional countries, including the U.S.

Additional scale options could include expanding advertising beyond the current platforms, adding additional complimentary products to boost the brand’s upsells and Repeat Order Rate – which just shot up by 7% – and expanding the existing influencer and affiliate marketing relationships.

A new owner could also find ways to grow the brand’s increasingly popular children’s slipper SKUs.

Another benefit for the new owner is that the sellers have started using a supplier who is providing them with a 50% cost reduction for manufacturing its products. The sellers have also successfully used freelancers to assist in daily tasks.

CONTACT SELLER FORCE TODAY TO LEARN MORE ABOUT THIS UNIQUE INVESTMENT OPPORTUNITY.

SF438

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