17 Year ECommerce Brand | Yoga Accessories

Business Overview:

WebsiteClosers® presents a 17-Year eCommerce Brand in the Yoga Vertical, offering a wide assortment of Yoga accessories to consumers and fitness/exercise facilities nationwide, with 95% of orders processing through their website and just 5% through Amazon.com.

This business is being sold with over $235,000 in inventory.

The company has been providing yoga accessories both DTC and B2B wholesale. The wholesale business provides products to a wide range of related verticals, including the growing massage therapy, fitness and exercise markets. More recently the company has targeted the profitable markets for home massage therapy and home exercise equipment.

Their accessories are used in 99% of yoga practices, and with 400+ SKUs in their catalog selling at an Average Order Value of $146, sales remain brisk throughout the year, with peaks around the first of the year as people make a commitment to a fitness routine.

Key Performance Indicators for this company:
• 17-Year-Old Business
• 2 Well-Established Brands
• Email list of 20,000+ Subscribers
• 95% of Sales Direct to Website
• $146 Average Order Value
• Turnkey - Owners Works Minimal Hours
• $146 Average Order Value

The company operates on two branded Shopify websites and recently expanded its sales channels to include Amazon, where their sales are rising. This has been beneficial to their customer base of women ages 35-55 who appreciate affordable pricing, quality products and the kind of fast shipping and customer service that Amazon provides.

The company continues to drive sales with a digital marketing campaign that includes having their website optimized for SEO keywords, social media marketing, and email marketing to their database of 20,000+ subscribers. More recently, they have started achieving a higher percentage of sales on mobile devices.

A turnkey business, the owner works as little as 2 hours per week. The seller employs a full-time staff member who manages daily tasks and temporary help for order fulfillment. This is the ideal business for an owner looking for a successful brand in the health and fitness vertical, and an easy one to scale.

Contact WebsiteClosers® today to learn more about this investment opportunity.

WC 3560

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