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- RE: ECommerce Brand | Modern, Eco-Friendly Furniture
- Contact: Ron Matheson
Quick Facts
Asking Price: | $2,500,000 | |
Annual Revenue: | $2,099,222 | |
Net Profit: | Not Disclosed | |
Cash Flow: | $578,497 | |
Total Debt: | Not Disclosed | |
FF&E: | Not Disclosed | |
Real Estate: | Not Disclosed | |
Year Established: | 2015 | |
Employees: | 3 | |
BBN Listing #: | 952437 | |
Broker Reference #: | WC 3451 |
Business Overview:
WebsiteClosers® presents a 9-year-old eCommerce Brand that offers Modern Home Furniture with a unique feel, all handmade with love in the USA for the environmentally conscious consumer. Their 50 proprietary products, which include pieces like tables, desks, and benches, blend modern design with sustainability practices. Their products are manufactured by 2 main suppliers and have an Average Order Value (AOV) of $396.40.
The business has been growing nicely over the years with the TTM (through July) already up over 2023 by 32%. The growth is phenomenal in the furniture industry, proving the value that this brand provides to customers in terms of aesthetic, appeal and sustainability.
While they have no real marketing campaign has been instituted outside of SEO, they have about 20,000 subscribers available in their email database and an average monthly visitor rate of 30,000.
Here are some of the brand’s noteworthy KPIs:
• 9 Year Established Brand
• Proprietary Range of Furniture
• Impressive Growth Trajectory
• No Concentration of Sales
• 50 Products Currently Offered
• Owner spends 2-6 hours/week on the Business
• All Designs and Color Combinations are Proprietary
• Registered Trademarks in the US and China
• Email Database of 20,000
• 30,000 Visitors/Month
• NPS: 93.60
• CAC: Based on TTM: $9.83
• Owner will Ensure a Smooth Transition
The brand uses a 100% stock model. All products are shipped from a 5,500 square foot warehouse. They place new orders every month, and their products are pre-packaged by their suppliers. These products are then sold through the brand’s various storefronts, which include Walmart, Etsy, and their own branded website. They have a particularly strong presence on Etsy, with a 4.9-star average rating based off almost 5,000 reviews and 22,000 sales.
Current ownership requires a mere 2 to 6 hours per week to handle their primary tasks, which include confirming new orders, handling accounts receivable, and negotiating shipping rates. Outside of the owner, the brand employs a full-time warehouse manager, a part-time inventory associate, and a full-time virtual assistant.
The seller is interested in ensuring a smooth transition process for a buyer post-purchase. If you’re interested in learning more about what this deal could offer you, please contact WebsiteClosers® today for more information.
WC 3451
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Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity
Relevant Links:
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