10yr ECommerce Brand | Knives & Camping Gear

Business Overview:

A SellerForce® offering, this 10-year-old Amazon FBA eCommerce Brand operates in the Specialty Knives vertical. The Brand’s culinary knife collection includes precision kitchen knives and knives for outdoor activities such as camping, along with accessories such as backpacks, jackets, and camping utilities.

The company has built up a solid customer base for its diverse range of high-quality knives, which include pocket knives, hunting knives, and chef’s knives. Sales are made on the company’s Amazon storefront and their website, and with a competitively priced Average Order Value of $40, customers like what they’re getting. The company now has an impressive 70% Repeat Order Rate.

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Property Features and Assets:

This acquisition provides several advantages to an investor. The owner is open to seller financing, giving potential buyers flexible financing options, and this acquisition comes with $180,000 worth of valuable inventory. The business has a strong presence on Amazon, which makes up 60% of its sales. Their Amazon storefront has received 1,000+ positive reviews and maintains a 4.5 Seller Rating.

Their marketing plan has been an effective mix of paid and organic traffic. In addition to paid media on Google and Amazon, their website is fully optimized for SEO keywords popular in this vertical. The business also maintains an active social media marketing campaign, with 1,500+ followers on Instagram and 1,100+ on X (Twitter). This mix of paid and organic traffic brings 10,000+ uniquely monthly visitors to their site and these campaigns have yielded a return on ad spend (ROAS) between 2x and 5x.

This is also a turnkey operation. The owner spends just 10 hours per week operating the business, and with so many daily tasks managed by Amazon, the owner hasn’t needed to bring on any employees. The business is efficiently managed, has steady recurring revenues and strong product reviews, a growing customer base, and two profitable sales channels, making it an easy one to scale quickly.

Market Competition and Expansion:

That could include continuing to launch new products, including an expansion beyond knives that adds new accessories for use in both the kitchen and when camping outdoors, such as sharpening tools, chef accessories, and outdoor gear. There are also significant growth opportunities from expanding the Brand’s digital marketing efforts. That could include starting partnerships with influencers, launching an affiliates campaign, and doing video marketing on popular sites such as TikTok and YouTube.

The company could also implement a subscription model for knife maintenance as a means of boosting its recurring revenue stream. There are also opportunities to expand from DTC sales to B2B accounts, such as selling to restaurants, outdoor retailers, and specialty shops.

Contact SellerForce today to learn more about this unique investment opportunity.

Listing ID: SF443

Additional Details:

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