High Growth EComm Brand | Scuba Diving Products

Business Overview:

Website Closers® presents an eCommerce Brand in the Scuba Diving Vertical. They offer a mini underwater breathing device and accompanying accessories that bridge the gap between the snorkeling and scuba diving markets.

The company’s products are proprietary to them and are sold under their brand name. The product array has an Average Order Value (AOV) is $469 and the SKUs have several unique benefits and capabilities that set them apart from the competition, such as their battery-powered, self-refill device.

Additionally, they boast the status of being the only fully certified mini underwater breathing device on the market, which creates a high entry barrier to entry for their rivals and gives them a significant edge that is valuable at market.

The quality and utility of their products have led them to exponential growth since inception, with their 2024 fiscal year sales achieving a 3.5 growth rate over 2023.

Here are some of this brand’s notable KPIs:

•  Dramatic growth – 2024 fiscal year sales over 3.5 times greater than 2023

•  All products are proprietary and branded, with unique feature sets

•  AOV – $469

•  All marketing has been organic. No SEO or email marketing yet

•  Battery powered refilling method not available from competitors

•  Significant advantage in social media

•  Significant opportunity to reduce shipping costs by up to 75%

•  Certification level creates a high entry barrier for competitors.

The brand has required no paid marketing thus far to reach their current levels of success and have yet to touch SEO or email marketing practices either. Instead, they rely heavily on social media where they have an engaged and active presence on several of the most popular platforms. They have 865,000 followers on Instagram, 80,000 on Facebook, and 15,700 on YouTube, versus the few thousand that principal competitors like Smarco, Scorpio and Oxsea have on those same social platforms.

If you’re interested in taking a deep dive into what this brand can offer you, then please contact Website Closers for more details from our brokers today.

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Additional Details:

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