ECom Brand | Pet Doors | 9 Patents | Chewy, Amazon

Business Overview:

WebsiteClosers® presents a private label eCommerce Brand that’s the cat’s meow. Since 2016, they have specialized in the sale of patented pet doors, which offer a whimsical feel without compromising functionality.

The brand has been immensely successful on Amazon, with their flagship product boasting over 6,000 five-star reviews and the brand having a 4.7-star rating overall. They are the #2 overall seller in their category and have earned 85 Amazon Choice badges in their lifetime. The success of their products is such that they enjoy a 72% YOY revenue growth rate, with extremely low return rates and high customer satisfaction.

Here are some of the brand’s notable KPIs:
• Protected IP with 9 Patents and Multiple Trademarks
• Innovative Product Design – 100% Proprietary Designs
• 72% YOY Revenue Growth
• 4.7 Stars Overall, Flagship SKU is 5 Stars with 6,000+ Review
• #2 Overall Seller in Category
• 85 Amazon Choice Badges Lifetime
• High Customer Satisfaction & Low Return Rates
• 7 Products & 25 SKUs
• $37 AOV

The brand's 25 SKUs are protected by 9 patents and multiple trademarks. They create their products by sending their initial sketches to one of two experienced CAD engineers, the first of which has been with them since their launch, and the second having joined two years ago. They source their products from a trusted supplier and handle inventory through a stock model.

Current ownership has an incredibly light workload, having worked an average of about 2 to 3 hours per day throughout the last year. Their tasks consist of handling Amazon PPC management, product development, managing company strategy, and acting as the primary point of contact for bookkeepers.

The company's marketing campaign combines Amazon PPC, and limited email marketing are currently driving sales. There is ample opportunity to integrate social media marketing they currently only make limited posts around new products and there is huge potential with influencer marketing as evidenced by the strong organic potential they’ve seen, having gone viral multiple times through customers’ videos.

If you’re interested in learning more about this paw-sitively promising opportunity, please contact WebsiteClosers® today for more details from our brokers.

WC 3607

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