9yr DTC ECom Brand | Female Teen Underwear Brand

Business Overview:

Website Closers® presents an opportunity for an investor to take advantage of a liquidation sale for a DTC eCommerce company operating in the Women’s Care Product niche. The business was launched nearly a decade ago to market special underwear and sleepwear for teenage girls experiencing their first period, and this has been a profitable operation, exceeding $15 million in annual sales. This company has other strengths that should make this asset sale an appealing one for an investor. The sale would include over $2.5 million in inventory of the company’s popular trademarked products, which have primarily been sold to parents of teens between the ages of 8 and 13. The company maintains a patent on its unique products, which includes their specialized period swimwear, which this brand invented.

The investor will also get the copyrights and trademarks for its brand name and SKUs, and all related branding materials and social platforms. The business remains profitable, having achieved $1.5 million in sales in recent years while spending less than $250,000 on advertising. The new owner will also inherit the company’s loyal customer base, which is giving this business a high 45% Repeat Order Rate.

Key Performance Indicators for this company:
• 9-Year-Old Company
• Works Directly with US Sourcing Company for all Products
• Fully Branded Products
• $101 Average Order Value
• Sales Peak in Summer
• 500,000 Email Subscribers
• 45% Repeat Order Rate

An investor has plenty of business opportunities with the purchase of these assets. The business has a Shopify website and a growing presence on Amazon, which could become the main source of revenue for the company’s inventory in the future. The business has untapped opportunities by marketing to wholesale channels, and there are solid B2B and DTC marketing opportunities through the company’s assets that include email marketing to a massive database of 500,00+ subscribers and an expansion of their social media marketing, since the company maintains 170,000+ followers on Facebook and Instagram.

There are also opportunities to build on the company’s existing catalog by expanding the product line to include men’s underwear, which this business has successfully sold in the past. The company has also developed an athletic line of underwear and developed partnerships with prominent professional athletes to represent their products, a project still waiting to be launched.

Contact Website Closers today to learn more about this investment opportunity.

WC 3673

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Additional Details:

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