ECom Brand | Customized Tumblers, Apparel & Hats

Business Overview:

WebsiteClosers® presents a thriving DTC eCommerce Brand that has transformed humor and self-expression into a scalable business model across the customizable Drinkware and Apparel Space.

Founded in 2013 and launched as a fully branded website by 2016, this company has become a go-to destination for customers seeking bold, witty, and irreverent designs that stand out. With over 2.1 million customers served, a 31% net profit margin, and 48% of sales driven by repeat buyers, this business has built a fiercely loyal following that fuels strong recurring revenue.

The product catalog includes more than 10,000 original SKUs spanning tumblers, wine cups, tees, tanks, hoodies, hats, and more — all crafted to reflect the unique personality and humor of its audience. Each product is not just a purchase, but a statement. The brand’s viral appeal is reinforced by an enormous social media presence, with over 1.2 million total followers and a monthly site traffic average of 575,000 visitors.

Key Operational Highlights:
• 9-Year Brand Legacy
• 31% Net Profit Margin
• $39 Average Order Value (AOV)
• $150+ Lifetime Value (LTV)
• 48% Repeat Customer Rate
• 10,000+ Product Catalog
• Fully Staffed In-House Team
• 1.2M+ Active Email Subscribers
• 575,000 Monthly Site Visitors
• Trademarked Brand with Expansive IP Portfolio

This is not a generic print-on-demand brand — it is a full-scale DTC operation with meaningful infrastructure. A seasoned in-house team manages design, marketing, customer service, and fulfillment, while operations are streamlined to support high order volume and sustained growth. A/B-tested campaigns, aggressive list-building, and product-driven community engagement have resulted in an email list of over 2.5 million contacts, many of which are highly engaged.

Beyond its commercial success, the brand is also known for its social impact, regularly donating 100% of net profits from selected products to carefully vetted charities, often choosing smaller organizations where donations create measurable change — a value that resonates deeply with its core customer base.

Growth Opportunities: The business is now preparing to expand into the Amazon FBA ecosystem, a move that is expected to significantly increase topline revenue while exposing the brand to millions of new customers. Additional untapped sales channels — including marketplaces, international expansion, and retail partnerships — present major avenues for scale. With a well-oiled operational foundation and a highly engaged audience, this is a prime opportunity for a buyer to step into a proven, profitable business with significant upside.

Contact the WebsiteClosers® Business Brokerage to learn more.

WC 3679

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Additional Details:

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