SBA Pre-Qual ECom Brand | Collectible Robot Toys

Business Overview:

Website Closers® presents an SBA Pre-Qualified eCommerce business in the lucrative Collectibles space. In the past 15 years, this DTC business has become the largest eCommerce site for collectible Robot toys and action figures, which are highly sought after by customers with plenty of disposable income. The company maintains a hefty catalog of 17,000+ SKUs selling at a $205 Average Order Value. Because new items are being added regularly, many buyers return frequently, giving this company a 47% Repeat Customer Rate. The company’s Customer Lifetime Value has skyrocketed to $1,413, and their gross margins have increased from 38% to 43% this year.

The business operates on multiple sales channels, including their website and platforms on Amazon, eBay, and Target, which have attracted a dedicated and passionate customer base by tapping into their nostalgic love for these collectibles. Sales not only remain healthy throughout the year but enjoy a huge holiday sales spike since their products are seen as the perfect gift items. The company also continues to expand its customer base through a vigorous social media marketing campaign that has given it a massive 100,000+ followers on Facebook and 67,000+ on Instagram.

Key Performance Indicators for this company:
• Largest eCommerce Website for Collectible Robot Toys
• 15+ Year Old Business
• Popular Among Collectors with High Disposable Income
• $205 Average Order Value
• $1,413 Lifetime Customer Value
• 47% Repeat Customer Rate
• 17,000+ SKUs
• Multiple Sales Channels (Amazon, eBay, Target, etc.)
• 77,000+ Email Subscribers

The business also attracts customers by targeting its 77,000+ email subscribers for upsells, and they have a blog on their website that gets updated weekly. This is boosting organic traffic and bringing 100,000+ unique visitors to their website each month. This is a very turnkey operation. The seller works 5 hours per week running the business and has two employees, a director of marketing and a freight coordinator who works with the company’s 3PL for shipping. The business has established core values that its employees and vendors love, keeping them long-term.

The devotion of this brand’s customer fan and the high recurring revenue are a huge asset for a new owner who can grow this business in multiple ways, including by adding new products, developing their own branded SKUs, and expanding sales outside the U.S. market.

Contact Website Closers today to learn more about this rare investment opportunity.

WC 3629

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