DTC Men’s Pheromone Cologne | ECommerce Brand

Business Overview:

A SellerForce® offering, this DTC eCommerce Brand operates in the Men’s Cologne vertical. The business has set itself apart from competitors by producing colognes with a “secret sauce” ingredient of pheromones, a natural chemical our bodies release to attract others. The use of this chemical in their products is designed to give men an irresistible attraction. The result has been rave reviews from satisfied customers who say these colognes have given them an appeal they never imagined.

There’s a lot for investors to love about this business, which operates under a lean eCommerce model that’s highly scalable, particularly since the business enjoys wide success in its marketing. It effectively combines paid media with a thriving social media campaign and regular email and SMS text message marketing to drive repeat purchases.

Operating on their Shopify website, the company generated $700,000 in first-year revenue. Sales continue rising on their competitively priced Average Order Value of $40. With the percentage of repeat buyers increasing, the company’s Lifetime Customer Value has risen to $50, and the company continues getting plenty of 5-star reviews from its buyers, both men and women. The business has encouraged repeat buys through exclusive deals and early access to new products, while product bundles have also performed well in promoting upsells.

The company has smartly boosted customer engagement through its social media marketing. The brand has 7,100+ followers on Instagram who have responded enthusiastically to the company’s posts about its “love potion in a bottle.” Their website is optimized for high conversion rates with product descriptions rich in SEO keywords, which have helped establish their compelling brand presence. The business also benefits from low competition in this growing vertical.

This is a turnkey business with streamlined operations that runs on minimal overhead and requires no more than 15 hours per week of work from the current owner, who is assisted by a video editor who creates online ads and a customer support agent who responds to emails and online messaging. The company uses a 3PL as a fulfillment partner for inventory storage, order processing, and fast shipping.

Operating in a growing niche, this is a highly scalable business model. Growth opportunities include introducing a subscription-based product to boost recurring revenue, investing more heavily in podcasts focused on lifestyle content to expand their customer base, and increasing the AOV to $60 to reflect the health of their sales and upsells.

This business, based in the UK, could also expand internationally by launching sales in the US, the rest of Europe, and Asian markets. Which would enable them to tap into millions of new customers.

Contact SellerForce today to learn more about this unique investment opportunity.

Listing ID: SF441

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